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Archive for 2009

Creating Successful Grand Opening Flyers

Put Structure to your Marketing

grand-opening-flyer Grand opening flyers have been used to generate excitement along with a flood of traffic to a new business for decades now. You have the ability of spreading the word about your products and services to each household in your community in a relatively short period of time. However, there are critical steps you need to take when advertising grand opening flyers. Here are a few tips to help you get started.

Branding

There has been many times where I seen a new business trying to advertise their grand opening flyers using some lame “copy shop” type of printing method. Not only does this portray you as being cheap, your potential customers will wonder how the quality of the product or service will be when they make their first purchase. Remember, when you advertise your selling your brand. Take the time to hire a professional graphic designer. Create a logo that separates you from the competition. After all, you deserve a better flyer than one that has been printed on bright orange paper with no graphic images of your gorgeous products.

Consistency

You have weeks to celebrate the grand opening of your business. Take advantage of the once in a lifetime opportunity and advertise your flyers each week for as long as you are legally permitted to do so. There is a reason behind this strategy. Consumers have no idea who you are or what you have to offer. In addition, you are trying to convince then to choose your new products and services over your competitors. It will take a while before people are convinced enough to take you up on your offer. Think about this when your estimating the budget for your grand opening flyers.

Background

You are the new business on the block. No one knows what your specialty is, who you are, or where you come from. People like to buy from people they know and trust. Leave some space in your grand opening flyer to talk about your self. Are you from the city or state you are conducting business. What type of skills do you have that make you better than the competition? Talk about these things in your message to give people a brief introduction and don’t be scared to show a picture of your gorgeous face somewhere in the flyer. Remember, people respond to faces.

These are the basic elements you need to know when creating grand opening flyers. Keep it simple by hiring professionals to do the job. Not only will you feel better about the image you are creating for your new business. The results will show up in your sales year-after-year. Here’s to the successful launch of your new business!

By the way, would you like to save money on Flyer Printing? Robert is the owner of the fastest growing printing website on the Internet. He shares all his secrets with other business owners for free to help them create effective advertising campaigns.

If you would like more valuable tips like the ones in this article. Then shoot on over to http://cheapflyerprinting.net

This post was submitted by Robert Nugent.

Be the first to comment - What do you think?  Posted by Anthony Mora - September 2, 2009 at 8:05 pm

Categories: Grand Open Advertising, Grand Opening Flyer, Grand Opening Marketing, Grand Opening PR, Grand Opening Press Release   Tags:

Generate New Customers for a Grand Opening by Getting Your Business Listed on Google Maps for Free

google-local-business-centerGoogle, the leader in web searching, can literally direct people to your new location.  Do not rely on people driving by your store to find you.  Listing your business on Google Maps is a great way to increase a stores exposure. With the popularity of portable in-car GPS and mobile phone GPS application technology becoming affordable, it becomes vital that you register your company in these devices.

Since portable GPS technology is becoming cheaper and easier to use, people are relying on these devices to help them find products and services they acquire.   Google offers companies the ability to display photos of your business, its hours of operation, contact numbers and consumer reviews. Simply go to Google’s Local Business Center and entering your business details.

Google typically scans the Yellow Page to obtain business information. However, Google does allow business owners to enter their business information free of charge using the Google Local Business Center.

All you need to do this is have a Google Account.  Sign in with your username and password and follow the simple instructions to create a listing. You can enter details including business name, address, contact numbers, Web site, e-mail address and a 200-word description of your business.

Once you have submitted this information, Google will verify it before it publishes your information. You will receive by regular mail, a confirmation notice sent to your business address. First then will Google publish your business information on all the company’s relevant applications once verified. Google claims the entire process should take “a few weeks”.

If you need to edit your business listing, simply use the editing tools inside the Google Business Center. The edited information is only displayed after the verification process is completed. Every time you change your business listing, Google will need to verify it before displaying the new changes.

Once listed in the Google directory, customers will be able to get directions to and from your business along with searching for nearby points of interest (POIs).  Included is the capability to view your business using Google Street View along with adding comments and reviews, which in turn helps generate a Web presents. Business owners can use Google Local Business Center to contact customers with Google profiles, which allows businesses to contact these individuals to ask follow up questions or request feedback on services or sales.

Conveniently, Google allows new business owners to take over a listing in the event of a change of ownership, preventing the need of relisting the business.

This is a free service offered by Google.  All instructions are straightforward and takes minutes to complete. To add your business to Google Maps, simply visit the Google Local Business Center.

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This post was submitted by Dale Obrochta.

Be the first to comment - What do you think?  Posted by Dale Obrochta - August 14, 2009 at 9:42 am

Categories: Grand Open Advertising, Grand Opening Marketing, Grand Opening Tips   Tags: , ,

Closing GM Dealerships Generates New B2B Business Relationship just by providing Grand Opening Help

GM-ClearanceThe current automotive industry is creating new opportunities for some GM dealers who’s competitors are closing and their car lots become vacant or for sale.  Established dealers will see this as an excellent opportunity to gain new territory once held by their opponents. Some dealers will buyout existing dealers and take their territory.  Re-branding of existing competitor’s lots and appearance with new dealer’s logo and style will be the first thing you notice at these lots.  Expect to see ground crews repaving existing lots, improving landscaping, new interior decorating and best of all, bring new life and money into the local community.  Get ready for the now open signs and weeks later the grand opening.

Smart businesses realize this is a great opportunity to introduce themselves to the new dealership along and welcoming them to the community.  Here is an opportunity for you to get noticed and possibly gain some B2B work.  Printout the 35 Creative Tips for a Successful Grand Opening and staple your business card to the document.  Next, stop in at the dealership and ask to speak to the general manager or owner if available.  Introduce yourself as the unofficial welcoming committee of (insert city name) and tell them you are a local business in the community.  Let them know that you are excited that they are moving into the community and are making improvements to the existing dealership.   Give them your business card and tell them “you found some useful information on the Internet about Grand Openings and thought of your dealership.  You hope that their business is a success and if the ever need your service, please feel free to call.”

Companies appreciate being welcomed to a community official and unofficially.  This simple introduction along with useful information is always welcome.  Making an introduction like this can lead to a long lasting B2B relationship.  So do not look at a failing GM dealership closing as a negative to the community, look at the prospects coming into that dealership as a new business friend and potential customer.

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Dale Obrochta.

Be the first to comment - What do you think?  Posted by Dale Obrochta - July 15, 2009 at 9:35 pm

Categories: Entertainment, Grand Open Advertising, Grand Opening Announcements, Grand Opening B2B, Grand Opening Social Networking   Tags: , , , ,

Crowd Drawing Balloon Décor for Grand Opening and Granniversariesies

floating_balloon_columnsI am over here balloon display, is an oversized balloon décor that draws the attention of people from far away, beyond the parking lot (maybe even the freeway or main road). A visual marker, that lets people know that something special is happening in this area.  This design does have a minor flaw that the higher you go, the smaller things appear, but it can be overcome by using grouping and not just a single floating column.   In this case, more is better. Sure, one balloon strand will show people where you are, but five of them will increase their curiosity. Ask yourself; is the purpose of the balloon décor for decoration, giving directions, or gathering new crowds of people, not yet aware of the grand opening?

If you are only trying to mark the entrance for people invited to the grand opening, a single floating column or a streamer will be enough. If, on the other hand, you want to draw a crowd from all over, then multiple pieces are better. The top three sellers for attraction décor are floating columns, floating mini columns, and streamers. The difference between them is the look, girth, and the design.

The second type of décor is for the entrance of the grand opening. This décor is to build interest and let people already in the parking lot, or general vicinity, know that something special is happening. The décor can be as simple as a couple of columns, or an arch, or as elaborate as a faux entrance façade that creates a scene and entices people to use it as a photo backdrop. The main difference is that while the simple décor marks the spot, the more elaborate style becomes an attraction and a branding item. Incorporate the store logo into the design; this way it will advertise your company in any pictures taken. I have seen events where people are so excited about the entrance décor that they call friends to come and see the display. While there are as many different design options as there are types of stores, I want to address the popular grand opening balloon decor.

Eye Catching Door Entrance

  1. Grand Opening Balloon Decor OptionsThe spiral arch creates a visual energy that while very effective in many cases, is overused by default. I personally prefer the look of two columns with a string of pearls arch, or even double pearls.
  2. Columns come in many different styles, from your standard spiral to people sculptures. If you are going to use a standard spiral column, make the most of the visual energy they produce by building them so that they spiral into each other. This way the eye is led right into the store. There are other types of columns as well, some of them are better than others if you want to use it as a branding item. A linear column, which has more of a “Flat” look, is based on grid system, offers an excellent surface to superimpose signs or logos. Sculpture style columns, like clowns or carrots, are a fun way to give a clue as to what is inside the store. Both of these make for excellent photo backdrops as well. For evening events add lights inside the balloons and turn them into lamps, creating a warm ambiance. Special effects are attention getting, beautiful, and conversational.
  3. Linear Arch- like the linear columns, an arch based on a grid system is perfect for inserting logos or signage. In addition, it has a unique look and draws curious bystanders from the surrounding area.
  4. Topiary sculpture tunnel entrance is by far the most elaborate. By using a topiary sculpture design system, you can customize the shape to be a logo, mascot or conceptual design—even larger than life figures can be constructed. This is by far the most expensive option, but depending on your event and target demographic, may give the best ROI. This is a giant walk-through piece of balloon art. It is not just an entrance; it is an experience to experience both visually and esthetically.

Interior Balloon Décor

Here is a perfect place for a spiral arches. The spiral arch leads the eye up one side, and down the other. It intensifies customer traffic down these aisles and increases interest in the area. Other types of décor designed to direct the eye to products of interest range from the simple, but effective, bouquet of balloons, to the more elaborate hanging sculptures. To retain as much real estate as possible for products and customers, make good use of your vertical space. Decorate the air and the whole room will come alive. Bouquets or small sculptures on end caps make for great attention getting décor, thereby increasing impulse buys. Professional balloon decorators use Hi-Float to increase balloon float time making the grand opening décor excitement last for an entire week!

Want to see more examples of Grand Opening Décor, click here to go to Balloon Utopia’s website to see some examples of grand openings in San Diego.

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Sandi Masori.

Be the first to comment - What do you think?  Posted by Sandi - April 29, 2009 at 10:26 am

Categories: Grand Opening Balloon Decor, Grand Opening Crowd   Tags: , , , ,

35 Creative Tips for a Sucessful Grand Opening

I am finding many business entrepreneurs have great insight about their new business, but lack the marketing skills required to have a successful grand opening.  With that said, I put together a list of 35 Creative Tips for having a Successful Grand Opening.  These tips are in no particular order and are just that, tips or ideas. Each item can be expanded and built upon, but are designed to get you to think hard about your grand opening celebration.

Enjoy these ideas.

Click here for ebook:

Artistic rendering of e-book if printed in 72 point font.

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Be the first to comment - What do you think?  Posted by - April 14, 2009 at 10:21 am

Categories: Grand Open Advertising, Grand Opening Balloon Decor, Grand Opening Event, Grand Opening Tips, Granniversary   Tags: , , , , , , ,

How to Host an Effective Grand Opening Celebration

Advertise - In the weeks before your grand opening, get your name out there as much as possible. Check out local newspapers, and websites like Craigslist to advertise the details of your grand opening.

Read more...

Be the first to comment - What do you think?  Posted by Anthony Mora - March 31, 2009 at 9:23 pm

Categories: Grand Opening Planning, Grand Opening Tips   Tags: ,

Grand Opening Balloon Décor

Congratulations! After months, even years of planning, the building is built, the fixtures are in place and you’re ready to plan your official Grand Opening event!

Grand Opening Balloon Décor generates excitement, and carries with it the message of fun and happiness.  By touching the subconscious heartstrings of your potential customers, you are getting an instant warm fuzzy feeling.  Balloon décor offers highly visibility, totally customizable and a great cost effective way to get more décor coverage for your money.

There are 3 types of grand opening balloon décor:

  • Attention getting décor to be seen from far away
  • Attention getting décor to be seen from parking lot to bring people into store
  • Ambient décor inside store to generate excitement and drive impulse buys

Outdoor Balloon Décor

The key to outdoor décor is to plan with weather conditions in mind.  Anchor balloons to something that is fixed in the ground whenever possible, for example, a sign post, or a light.  Remember that balloons are susceptible to wind, even as little as 4 miles an hour can destroy your balloon décor. For columns and arches, make sure that you have a strong internal framework and a solid base with a large footprint.  The rule of physics is, the taller your décor, the bigger the footprint.  Professional decorators use 150 lb steel base plates with a 2′ footprint for outdoor columns and arches.  Even with that, we sometimes need to add weight to stabilize against the wind.

Don’ts of Outdoor Balloon Décor

  • Don’t use dark colors, like black, blue, green or purple as they absorb heat and could pop on hot days.
  • I don’t recommend using bouquets of balloons outdoors, as they tend to tangle, but instead would go for topiary kites or clusters of balloons where there is a single anchor point.   Look to wide ribbons to add that extra rhythm and movement.

One last thing about outdoor balloon décor, even if you’re not in California, it’s a good idea to follow the California balloon laws.  These are the strictest balloon regulations that requires every Mylar balloon must be individually weighted, and no balloons can be attached to any type of electrically conducive material.  Following these guidelines makes for a better environmental impact along with making your grand opening balloon décor meet all state requirements.  Note:  latex balloons are completely biodegradable, but none-the-less should be properly handled.

Want to see more examples of Grand Opening Décor, click here to go to Balloon Utopia’s website to see some examples of grand openings in San Diego.

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Sandi Masori.

Be the first to comment - What do you think?  Posted by Dale Obrochta - March 26, 2009 at 7:39 pm

Categories: Grand Opening Balloon Decor, Grand Opening Crowd, Grand Opening Tips   Tags: , , , , , ,

Launching a Successful PR TV campaign

Synopsis: To launch a successful TV PR campaign, you need to think like a TV producer.   Meet their needs and they will meet yours.

A TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it to.   Most people think they know which story or pitch will work for them, but they’re generally wrong.  The story about why your product or service is so good usually misses the mark because it’s not a story that meets the media’s needs, or connects with your target audience.  You need to think like your customer thinks, more importantly, you need to think like a TV producer.  You have to think backwards.  What does your local TV news program, the Today Show or Oprah need?  Study them.  Make notes.  Now give them a visually-oriented pitch that fills that need.  Think in terms of personal stories, anecdotal stories that others can relate to, and talk in a language that the journalist you’re pitching will understand.  When pitching a TV show, think visually, what can you offer that has a visual component.  What can you come up with that would give them a compelling TV segment?

For example, we represented an acupuncturist who specialized in acupuncture facelifts.  TV producers loved this segment idea.  It wasn’t a surgical procedure, so it wasn’t going to be too graphic, they could interview the acupuncturist, the patient, show a bit of the procedure in process and then show some after shots.   It was visual, different, and had to do with health and beauty and offered them a good hook.  We represented a fitness trainer who stared in a how-to fitness video; the pitch there was summer fitness tips.  She could bring a client with her and show different at-home, quick, and easy exercises.  This proposed segment reached a large target market, was easy to shoot and offered an interesting visual component.

So to launch an effective TV-oriented PR or media relations campaign, keep your message in mind, but think in terms of meeting the media’s needs.  Be concise, be clear, keep it interesting and never ever forget that TV is a visual medium.

www.anthonymora.com

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Anthony Mora.

Be the first to comment - What do you think?  Posted by Anthony Mora - March 10, 2009 at 8:04 am

Categories: Grand Opening Marketing, Public Relations   Tags: , , ,

Recession-Proof PR

Hard economic times are, ironically, the best times to aggressively launch a PR campaign. When times are challenging, often one of the first decisions a business owner will make is put a halt to any and all marketing; where in reality, the most important time to market a service or a business is precisely during those slow periods. The Chinese symbol for danger is also the symbol for opportunity. If you’re smart, you’ll focus on the opportunity aspect. Think about it, when the economy is slow you, more than ever, want to reach your target market and separate yourself from the competition. Most business owners and entrepreneurs react in the typical knee- jerk way by climbing into their shell and waiting for business to improve. So these times offer even greater opportunities; while you competitors are in hiding, get yourself out there. Be creative. Think of ways to use the recession, or economic downturn as a part of your pitch. If you’re targeting the high-end market, focus on the most expensive product or service you offer. Go against the flow and offer the media a different type of story. If you’re targeting consumers that are being impacted by the economic downturn, come up with a unique cost-saving offer or market an unusual product or service. Each business will need a different approach, but keep in mind that doing nothing PR-wise during economic tough times, will result in just that – nothing.

For further information visit:
www.AnthonyMora.com

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Anthony Mora.

Be the first to comment - What do you think?  Posted by Anthony Mora - March 4, 2009 at 2:47 pm

Categories: Grand Opening Crowd, Public Relations, Recession PR   Tags: ,

Public Relations’ Bad PR

Synopsis: Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn’t what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn’t have access to.

When placing stories in the media, you want to highlight you product or service, but you also have an equally important second objective. You want to educate. I don’t think that I can emphasize this point strongly enough. Public Relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn’t what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn’t have access to. Let’s look at a couple of examples.

We represented a physician who was working on a new cancer drug and was in the midst of clinical tests. The first series had been quite promising. He was looking for patients with a certain type of cancer who were interested in participating in the study. He received hundreds of calls after a local TV interview ran, from people wanting to find out more information. These people would have never been aware of the study, and their opportunity to participate in it, if it had not been for the interview they saw. How about a couple of examples that are not quite so serious?

A skin care expert who has created her own make-up line, appeared on a TV segment teaching consumers how to buy cosmetics for less. The piece explained how to read and understand labels and how to shop for quality, yet inexpensive products. She was presented as an expert, her products were highlighted, and the public learned new information.

The President and CEO of an Internet company who specialized in B to B solutions, was interviewed in a national publication on the changing face of the Internet. He was able to discuss his company and the solutions it offered, establish himself as an expert in his field, and educate the public.

All of these pieces highlighted and focused on the client’s company, but they also educated. By watching the programs or reading the articles, the public learned new information. The pieces were informative and (hopefully) added to the quality of the viewers’ or readers’ lives. Done correctly, it educates, instructs, entertains, and whets the public’s appetite to know more. On the marketing end, it also stimulates your target audience to make an appointment, purchase a product, or to visit a store. But the bottom line comes down to presenting yourself as an expert, an educator, as someone whom both the media and the public turn to for information and advice, you are communicating with and educating the public.

For further information visit:
www.AnthonyMora.com

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Anthony Mora.

Be the first to comment - What do you think?  Posted by Anthony Mora - February 26, 2009 at 12:25 pm

Categories: Grand Opening Marketing, Grand Opening PR   Tags: , ,

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