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Archive for October, 2012

Grand Opening For Insurance Companies

Put Structure to your Marketing

Insurance Companies Have Grand Openings

Grand opening for an insurance company is a great opportunity for the company to become familiar with suppliers. Plan an afternoon where employees and suppliers can build a good working relationship.

Insurance companies deal with hundreds of automotive body shops, widows installers, and government agencies. Invite these companies to meet the office staff and see the facilities they will be dealing with on a daily basis. The grand opening should include local businesses in the community and local chamber of commerce. If the insurance company specialize in specific insurance then invites should be sent to any business dealing directly with your insurance company.

Cater food from a local restaurant, decorate the office with balloons, and create a relaxing party atmosphere. Use this time to build team relationships among the office and allow staff to interact.

Announce the grand opening with a press release targeted to the editorial manager in the business department of a newspaper. Spin the press release to show how the new office will stimulate the local economy with new jobs, increase restaurant business, and show how the new office will help the community.

Lastly, have all the office staff to bring family members into the company and see the environment that love ones will be working. Giving employees the opportunity to meet each others family and help establish a cohesive office.

Be the first to comment - What do you think?  Posted by Dale Obrochta - October 22, 2012 at 10:42 am

Categories: Grand Opening Marketing, Grand Opening Tips   Tags: , , ,

Grand Opening For A Lawyers Office

Advice For Lawyers on Having a Grand Opening for Your New Law Office

A Grand Opening for A Lawyers Office is not your “A” typical business that promotes their grand opening of a new office, but, there is much to be offered for those who do have a grand opening.  I should start by saying a law office grand opening is really an open house for the business community.  Lawyers in general are not big into personal social media networking and thus need to network the old fashion way by sending personal invites to potential clients and colleagues.

The art of networking is a skill that all business people should use and have an open house for a B2B or companies that deal in confidently can still through an open house party.  Invites to the Chamber of Commerce, Financial Institutes, Insurance Companies, Real Estate Agents, Auto Dealers, and other businesses that require the use of a lawyers services should be contracted.  Do not overlook government officials, the Mayor’s Office and local news organizations.

Every law office I’ve been in has the wall of legal books which is there to impress and when you invite other business people in for a catered event they too will be impressed. Plan the event for late afternoon / early evening.  This allows business people to sneak out of the office a little early, but arrive home in time to have dinner with the family.

Grand Opening Law OfficesHire a local PR firm to help distribute a press release along with hiring an event planner to assist with grand opening planning.   This will allow the firm to focus 95% of it energy on company business and not planning the grand opening party.

Grand Opening Law Offices

If your law office belongs to a Country Club, make sure you invite key members of the clubs to your grand opening.  This will help you build a bond with club members and allows them a personal insight into your business.

A press release should be sent to local newspapers and law trades highlighting the law firm’s  experience.  Since a  new law firm to the community isn’t national news, local publications generally will cover a new business coming to the community.

Lastly, everyone should leave with a small legal packet that discusses in plain English, what the Law Firm specialize in and couple of business cards.  The goal of this grand opening / open house is to educate potential clients about your services and allowing them to associate a face with your company name.

Be the first to comment - What do you think?  Posted by Dale Obrochta - October 12, 2012 at 6:26 am

Categories: Grand Opening Law Firm, Grand Opening Marketing, Grand Opening Tips   Tags: , , ,

Grand Opening – “Staff in Training”

Defusing customer dissatisfaction is simple and easy by posting a sign that says “Our apologies for any inconvenience, New Staff in Training”.  Every store or restaurant is going to have some problems the first several weeks from advertised merchandize being out of stock to inexperience employees. It is much easier for customers to forgive a newbie sales associate or server than a season veteran.

Retain customers by losing your ego and announcing to the world that your staff is in training and their first experience may not be perfect, but your store is committed to improvement and customer satisfaction.

All businesses have bumpy starts and asking the public to bear with you in the beginning is not out of line.  By posting a sign you are acknowledging  problems that  may exists and you are working on improving the overall customer experience.

Learn & Correct

The first six months are the learning and correcting stages.  Look for all problems, address them immediately and apply the proper training so staff is knowledgeable and ready for when that customer returns, they need to see an improvement.  Customers will forgiving in the beginning, but if they cannot see improvements then you are going to lose them for good.  Being honest from the start is the best plan when trying to establish a loyal customer base.

Be the first to comment - What do you think?  Posted by Dale Obrochta - October 8, 2012 at 8:38 am

Categories: Grand Opening Tips   Tags:

Bakery Grand Opening

Contact Name: Tamika Wilson-Smith

Company Name: Heavenly Desserts

Website: http://www.heavenly-dessertstx.com/

Email: info@heavenly-dessertstx.com

Heavenly Desserts will be opening it’s first location on October 6, 2012. Please come out and join us for this momentous occasion.

Be the first to comment - What do you think?  Posted by tdomf_4cffe - October 5, 2012 at 5:47 am

Categories: Grand Opening Tips   Tags:

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