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Archive for October 8th, 2012

Grand Opening – “Staff in Training”

Put Structure to your Marketing

Defusing customer dissatisfaction is simple and easy by posting a sign that says “Our apologies for any inconvenience, New Staff in Training”.  Every store or restaurant is going to have some problems the first several weeks from advertised merchandize being out of stock to inexperience employees. It is much easier for customers to forgive a newbie sales associate or server than a season veteran.

Retain customers by losing your ego and announcing to the world that your staff is in training and their first experience may not be perfect, but your store is committed to improvement and customer satisfaction.

All businesses have bumpy starts and asking the public to bear with you in the beginning is not out of line.  By posting a sign you are acknowledging  problems that  may exists and you are working on improving the overall customer experience.

Learn & Correct

The first six months are the learning and correcting stages.  Look for all problems, address them immediately and apply the proper training so staff is knowledgeable and ready for when that customer returns, they need to see an improvement.  Customers will forgiving in the beginning, but if they cannot see improvements then you are going to lose them for good.  Being honest from the start is the best plan when trying to establish a loyal customer base.

Be the first to comment - What do you think?  Posted by Dale Obrochta - October 8, 2012 at 8:38 am

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