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Archive for 2013

Sponsor Community Goodwill After The Grand Opening

Put Structure to your Marketing

Each year, community organizers struggle to produce public events and this is a golden opportunity for a new business to provide Goodwill to a community by sponsoring entertainment.

Sponsoring entertainment allows a new business to get their name out to the community through the event marketing. Events usually have a website, fliers, and brochures that are distributed throughout the community and, for a fraction of the cost, your business information can be distributed to thousands of residents.

How to sponsor entertainment or activity

  • Call the Mayor’s office, police department, library, and park district and ask them for groups that have public events. Let them know you are looking to sponsor entertainment or an event, or to contribute to a community cause.
  • Set a budget that you want to spend and remember this is a goodwill gesture to the community and this is a long-term investment in the community.
  • Research producers that will provide quality entertainment that you can submit to the event committees and can brand your product into the production of the show.
  • Reach out to your network of business associates, and bring in a proposal to the event committee that is complete, thorough, and is fully funded.

Things you should include when dealing with entertainment

  • Entertainment should acknowledge you onstage as a sponsor
  • Sponsor logo should be visible onstage
  • Entertainer should promote the sponsor to its fan base

Building a relationship with the community, other local businesses, and in the political environment will help a new business grow in areas that you never imagined were possible.

Be the first to comment - What do you think?  Posted by Dale Obrochta - September 30, 2013 at 12:09 pm

Categories: Grand Open Advertising, Grand Opening Crowd, Grand Opening Tips   Tags:

We Have Enough PR

Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However they will tell me, “The PR department has everything under control and they have ‘their outlets’ of communication established.”

WOW, these same companies, just two decades ago, said, “A website is not needed, and social media will never help our business.”  The culture of business has not changed when it comes to expanding ideas.

PR departments are not SEO specialists, their social media marketing is limited, and many times they are stuck in the past when it comes to expanding ideas on how to market an event outside the standard TV, radio, and print media.

My advice to all is to never leave a stone unturned when advertising a Grand Opening.  Look for and accept all opportunities that arise. If one person sees your announcement and it cost you nothing, you are a winner.  Realize, your boss or client is paying you to use all the tools at your disposal to make their Grand Opening a success, so take advantage of them!

If your company is having a Grand Opening, market your event to as many people as you can.  Do not rely on “established communication outlets”, but do what is expected of you and seek out all opportunities to promote your Grand Opening.  The success of your Grand Opening lies in your ability to get the PR information out there, using all the outlets available at your disposal, to help ensure a successful Grand Opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - August 12, 2013 at 12:57 pm

Categories: Grand Opening Franchise, Grand Opening PR, Grand Opening Tips, Grand Opening Tools, Grand Openings Restaurants, Planning The Grand Opening, Public Relations   Tags:

TT Nails – Milwaukee Grand Opening

Contact Name: Jack Nguyen

Company Name: TT Nails



We are glad to announce that we are opening new TT Nails salon spa in Milwaukee Area. Please come and enjoy our new modern styles spa chairs and equipment. With great services, we are sure that you will enjoy and relax while getting you nails and toes pampered up.

TT Nails Milwaukee

Be the first to comment - What do you think?  Posted by tdomf_4cffe - June 26, 2013 at 8:33 am

Categories: Grand Opening Tips   Tags:

Grand Opening – Hickory River Smokehouse

Contact Name: Shryl

Company Name: Hickory River Smokehouse



Hickory River Smokehouse to Stage Grand Opening Event
at The Streets of Woodfield in Schaumburg
June 6- 9, 2013

MAY 28, 2013— Grand opening festivities for the new Hickory River Smokehouse in Schaumburg will be highlighted by Dollar Menu specials beginning June 6 through June 9. Also planned for the opening weekend will be a ribbon cutting ceremony, giveaways, festivities for children and adults alike and much more.

The ribbon cutting ceremony will be held at 10:30 on June 6 and will be officiated by Village of Schaumburg President Al Larson, along with the Schaumburg Business Association. Following the ribbon cutting, the restaurant will officially open its doors to the public by offering special Dollar Menu items. These items feature the restaurant’s award winning pulled pork and Texas-style “dry rubbed” baby back ribs. These items will be available at the special price of one dollar through 9pm on Sunday, June 9 when the restaurant concludes its Grand Opening festivities.
Also on hand throughout the weekend will be Dale Obrochta, better known as the Magical Balloon dude. Dale is known for his amazing balloon figures as well as his ability to entertain a crowd. There will also be drawings for barbecue gift cards throughout the weekend.

B&D Texas Barbecue, LLC, who owns the Schaumburg franchise, opened their first Hickory River restaurant in 2010 in the nearby suburb of Glendale Heights. Based on its success, great reviews and constant requests to open another location closer to the popular suburb, the decision was an easy one when the Streets of Woodfield site became available.

“We’re growing and in today’s economy, this says a lot about the quality of our food,” said David Huff, CEO of B&D Texas Barbecue. “We know we have the best barbecue in the Northwest suburbs…maybe in all of Chicagoland, which is why we are so excited about the Streets of Woodfield in Schaumburg,” he added. Huff commented that B&D Texas Barbecue is committed to expanding in the Chicagoland area.

The new Schaumburg location will offer fast-casual dining and carry-out with a special emphasis on corporate deliveries. Hickory River Smokehouse is a Midwest-based chain that features Real Texas Barbecue with other locations in central Illinois and Ohio.

Be the first to comment - What do you think?  Posted by - June 5, 2013 at 7:44 am

Categories: Grand Opening Tips   Tags:

Grand Opening Of Dry Cleaners

Contact Name: Vince

Company Name: Martinizing Dry Cleaners



Come celebrate our Grand Opening on May 4, 2013 from 10:00-2:00 pm at Martinizing Dry Cleaners located at S. LaGrange Road and LaPorte Road, Mokena, IL 60448.

We’ll have Balloon Entertainer, Magical Balloon-dude Dale, a Face Painter, Caricature Artist, Raffle for Chicago Blackhawks tickets, games, and much more to keep you entertained.

We will be having a ribbon cutting ceremony at 10:00 am so come early and mingle with local politicians, community leaders, and local businesses participating in today celebration.

Be the first to comment - What do you think?  Posted by tdomf_4cffe - May 4, 2013 at 7:30 am

Categories: Grand Opening Tips   Tags:

The Grand Opening Commitment

Individuals who schedule events for a living understand that you must live and die by a chosen date. You must take into consideration what needs to be accomplished and who needs to be notified. After that, fix the date. All planning from this point forward is based on this date.

Owners who do not understand the date commitment process fall prey to the floating Grand Opening. Originally, a date is chosen for the event. A few days later the date gets pushed back. Planning starts, project dates move forward, and like dominoes the owner pushes the date farther down the calendar schedule.

Indecisiveness does not lead people to accomplish their goals, it just allows procrastination to persist. Those who have committed to the original date have to scramble to adjust schedules to accommodate the new date.

The individuals who are procrastinating, will still put things off to the last minute. It is best to commit to a Grand Opening date and push forward with it. Working under a deadline gives the team focus and goals to achieve.

If the date selected has obstacles, look at creative solutions to overcome these challenges. Be 100% committed to that date. If all else fails, then it would be okay to push the Grand Opening date forward in time, but make sure that all other options have been exhausted.

Improve Grand Opening by Committing to a Date:

  • Giving staff and team a deadline to meet
  • Allowing more advanced scheduling of personnel
  • Decreasing the chances of misprinted marketing material
  • Confirming to staff leadership’s ability to see a project through
  • Showing staff that management skills are not weak under pressure
  • Building teamwork as staff prepares for the event

Be the first to comment - What do you think?  Posted by Dale Obrochta - March 27, 2013 at 6:54 am

Categories: Grand Opening Tips, Planning The Grand Opening   Tags:

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