In the 20th century, people are now connecting through social networks. Facebook, being the leader in industry, is connecting people, colleagues, reuniting classmates and business associates using the Internet. Let’s use this social network to announce to people who have a personal interest, business relationship or similar interests that your business is having a grand opening. Considering many businesses are started by people who are leaving one industry to reinvent themselves in another, the wealth of resources, connection and personal relations built over these years of business interaction are severed instantly once the individual boxes up their office cubical. Many of these connections would like you to succeed in your new business venture and would be willing spread the word through their network of your grand opening.
Make it an Activity
Facebook allows users to post what they are doing right now! Let people know that you are stocking shelves for the grand opening, booking grand opening entertainment, creating a press release, talking to local news agencies and businesses about the grand opening. Keep the post current and build to the grand opening date. Making announcement days before is less effective because the social networking is not fully developed. Allow the anticipation to build. Pretty soon, friends will be contact you and asking “Are you ready for your big grand opening?”
Start the Networking
Facebook.com, is the most popular, free social networking environment, and is one of the easiest to find and acquire contacts or in social networking terms, friends. First, create an account making sure you use your real name, unlike Internet forums or bulletin boards, where fake names are common. The power behind Facebook is its ability to connect people by schools, companies, interests, hobbies and relies on you to recognizing individuals by name.
Second, enter your personal information. Personal information is the key to complete social networking. The more information supplied in these areas allows you and others to seek out individuals with the same desires and interests. For example, if you are leaving the aviation field and opening up a hobby shop, include in your personal information that your hobby is fling. Facebook will link you automatically to other individuals (friends) who share the same interest. This link to new “friends” will allow you to build a social network that you can announce your grand opening celebrations.
Connect with past classmates and colleagues in the same manner. Once you fill-out the school information, Facebook will search its database of schools and classmates in your graduating year. Many of these people will quickly seek you out and want to know what is happening in your life. Inform them about your grand opening and invite them to come see you at the grand opening.
Expand Social Networking through the Company
Encourage employees to create a Facebook page. Once created, ask them to make an announcement in their network of friends about the grand opening. The goal is to use the network to spread the word about the grand opening. Pictures can be uploaded; announcement can be posted along with a shout out of how the progress and development of the grand opening is going. Lastly, make sure you follow up with pictures of people who come from the network of friends. People who can’t attend that day will be interesting in seeing the pictures and will participate in the grand opening through your pictures.
Don’t put the Camera Away
Keep the digital camera ready after the grand opening, you may find many network friends will show up late in the week and you can capture the moment and share it with the network of friends who help make your grand opening a success. It will take a little work and time to build the social network of friends, but that work will make your grand opening and business stronger.
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Categories: Grand Opening Marketing, Grand Opening Social Networking, Grand Opening Tips, Grand Re-Opening Tips Tags: Client Building, Grand Opening Annoucment in Facebook, Grand Opening in Facebook, Grand Opening Social Networking, Network Marketing, Networking, Social Network Marketing, Social Networking
Advice For Lawyers on Having a Grand Opening for Your New Law Office
A Grand Opening for A Lawyers Office is not your “A” typical business that promotes their grand opening of a new office, but, there is much to be offered for those who do have a grand opening. I should start by saying a law office grand opening is really an open house for the business community. Lawyers in general are not big into personal social media networking and thus need to network the old fashion way by sending personal invites to potential clients and colleagues.
The art of networking is a skill that all business people should use and have an open house for a B2B or companies that deal in confidently can still through an open house party. Invites to the Chamber of Commerce, Financial Institutes, Insurance Companies, Real Estate Agents, Auto Dealers, and other businesses that require the use of a lawyers services should be contracted. Do not overlook government officials, the Mayor’s Office and local news organizations.
Every law office I’ve been in has the wall of legal books which is there to impress and when you invite other business people in for a catered event they too will be impressed. Plan the event for late afternoon / early evening. This allows business people to sneak out of the office a little early, but arrive home in time to have dinner with the family.
Hire a local PR firm to help distribute a press release along with hiring an event planner to assist with grand opening planning. This will allow the firm to focus 95% of it energy on company business and not planning the grand opening party.
Grand Opening Law Offices
If your law office belongs to a Country Club, make sure you invite key members of the clubs to your grand opening. This will help you build a bond with club members and allows them a personal insight into your business.
A press release should be sent to local newspapers and law trades highlighting the law firm’s experience. Since a new law firm to the community isn’t national news, local publications generally will cover a new business coming to the community.
Lastly, everyone should leave with a small legal packet that discusses in plain English, what the Law Firm specialize in and couple of business cards. The goal of this grand opening / open house is to educate potential clients about your services and allowing them to associate a face with your company name.
Twitter Grand Opening
Can Help Spread the Word and Draw Customers
Social marketing has taken over the world. Virtually anyone who has access to the internet, or a cell phone has an account on Twitter. Twitter allows 140 characters, which is not a lot, but it leaves enough to get the message across. One thing that Twitter users will notice is the use of the hashtag or # symbol. By strategically using the characters allowed and placing the marketing savvy “tweet”, Twitter Grand openings can be fabulous and free to promote.
Preparing for a Twitter Grand Opening Using Hashtags
The hashtags are really catching on in the virtual world. They are now being used on various other networking sites as well as in text messages. But, the whole purpose of the hashtag is to create a link to what the person is “tweeting” about. When someone posts a comment on twitter, for example about a grand opening, they can easily put a hashtag; #Grandopening. Anyone who clicks on this hashtag can see the details and what everyone else is talking about the grand opening as well. It is a great way to stir attention about a sale or business opening. Browsing Twitter, it is common to see many hashtags are used various topics and it is easy to click and follow them. The same goes for “retweeting”, to get a message across. If a company is already established on Twitter, they can ask their follower to “retweet” the grand opening message. Each time a follower “retweets” the communication, it goes out for their entire followers list to see.
Business Owners Are Taking Advantage Of Twitter Marketing
Because Twitter is a free service, business owners are taking advantage of this method of marketing. By simply “tweeting” about a grand opening, it is easy to draw a great crowd. The important thing is to get people to “retweet” and also to have them hashtag the grand opening. Putting pictures or videos on Twitter and having these passed around can also be effective. It is amazing, how quickly the word about a grand opening and the details, can be passed all over the internet in a matter of minutes.
By getting as many followers as you can on Twitter, a company can easily spread the word about their event, or products. Because, there is not cost associated with viral advertising, business owners can take advantage and let the social aspects entice others to find out about their business.
Workbook On Planning A Grand Opening
To have a successful grand opening event you are going to have to prepare and plan all the details. This can be time consuming if you don’t know what your doing. Worst yet, you have only one shot at it, so it best to get all the information you can to make it a successful and profitable. You can either spend hours searching online or buy the workbook that teaches you how to do it.
In this workbook, I will be teach you how to:
- Advertise Your Grand Opening For Free
- Increase Sale Through In-Store Promotions
- Getting The Most Out Of Your Grand Opening Budget
- Store Hours
- Secret To Using Promotional Prizes
- Effective Ways To Use Your Staff
- Take Advantage Of Local Networking
- Power Of Charities
- Using Local Entertainment
- 7- Page Document
t doesn’t matter if you’re a franchise or a small business, a successful grand opening can increase the bottom line the first year. Successful retailers will go all-out to make their presents known in the community. They try to involve all aspects of government, newspapers, TV, radio stations, and community groups into the grand opening. These companies have learned that the community along with local business can impact the success of a business.