Each year, community organizers struggle to produce public events and this is a golden opportunity for a new business to provide Goodwill to a community by sponsoring entertainment.
Sponsoring entertainment allows a new business to get their name out to the community through the event marketing. Events usually have a website, fliers, and brochures that are distributed throughout the community and, for a fraction of the cost, your business information can be distributed to thousands of residents.
How to sponsor entertainment or activity
- Call the Mayor’s office, police department, library, and park district and ask them for groups that have public events. Let them know you are looking to sponsor entertainment or an event, or to contribute to a community cause.
- Set a budget that you want to spend and remember this is a goodwill gesture to the community and this is a long-term investment in the community.
- Research producers that will provide quality entertainment that you can submit to the event committees and can brand your product into the production of the show.
- Reach out to your network of business associates, and bring in a proposal to the event committee that is complete, thorough, and is fully funded.
Things you should include when dealing with entertainment
- Entertainment should acknowledge you onstage as a sponsor
- Sponsor logo should be visible onstage
- Entertainer should promote the sponsor to its fan base
Building a relationship with the community, other local businesses, and in the political environment will help a new business grow in areas that you never imagined were possible.
Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However they will tell me, “The PR department has everything under control and they have ‘their outlets’ of communication established.”
WOW, these same companies, just two decades ago, said, “A website is not needed, and social media will never help our business.” The culture of business has not changed when it comes to expanding ideas.
PR departments are not SEO specialists, their social media marketing is limited, and many times they are stuck in the past when it comes to expanding ideas on how to market an event outside the standard TV, radio, and print media.
My advice to all is to never leave a stone unturned when advertising a Grand Opening. Look for and accept all opportunities that arise. If one person sees your announcement and it cost you nothing, you are a winner. Realize, your boss or client is paying you to use all the tools at your disposal to make their Grand Opening a success, so take advantage of them!
If your company is having a Grand Opening, market your event to as many people as you can. Do not rely on “established communication outlets”, but do what is expected of you and seek out all opportunities to promote your Grand Opening. The success of your Grand Opening lies in your ability to get the PR information out there, using all the outlets available at your disposal, to help ensure a successful Grand Opening.
Individuals who schedule events for a living understand that you must live and die by a chosen date. You must take into consideration what needs to be accomplished and who needs to be notified. After that, fix the date. All planning from this point forward is based on this date.
Owners who do not understand the date commitment process fall prey to the floating Grand Opening. Originally, a date is chosen for the event. A few days later the date gets pushed back. Planning starts, project dates move forward, and like dominoes the owner pushes the date farther down the calendar schedule.
Indecisiveness does not lead people to accomplish their goals, it just allows procrastination to persist. Those who have committed to the original date have to scramble to adjust schedules to accommodate the new date.
The individuals who are procrastinating, will still put things off to the last minute. It is best to commit to a Grand Opening date and push forward with it. Working under a deadline gives the team focus and goals to achieve.
If the date selected has obstacles, look at creative solutions to overcome these challenges. Be 100% committed to that date. If all else fails, then it would be okay to push the Grand Opening date forward in time, but make sure that all other options have been exhausted.
Improve Grand Opening by Committing to a Date:
- Giving staff and team a deadline to meet
- Allowing more advanced scheduling of personnel
- Decreasing the chances of misprinted marketing material
- Confirming to staff leadership’s ability to see a project through
- Showing staff that management skills are not weak under pressure
- Building teamwork as staff prepares for the event
Insurance Companies Have Grand Openings
Grand opening for an insurance company is a great opportunity for the company to become familiar with suppliers. Plan an afternoon where employees and suppliers can build a good working relationship.
Insurance companies deal with hundreds of automotive body shops, widows installers, and government agencies. Invite these companies to meet the office staff and see the facilities they will be dealing with on a daily basis. The grand opening should include local businesses in the community and local chamber of commerce. If the insurance company specialize in specific insurance then invites should be sent to any business dealing directly with your insurance company.
Cater food from a local restaurant, decorate the office with balloons, and create a relaxing party atmosphere. Use this time to build team relationships among the office and allow staff to interact.
Announce the grand opening with a press release targeted to the editorial manager in the business department of a newspaper. Spin the press release to show how the new office will stimulate the local economy with new jobs, increase restaurant business, and show how the new office will help the community.
Lastly, have all the office staff to bring family members into the company and see the environment that love ones will be working. Giving employees the opportunity to meet each others family and help establish a cohesive office.
Advice For Lawyers on Having a Grand Opening for Your New Law Office
A Grand Opening for A Lawyers Office is not your “A” typical business that promotes their grand opening of a new office, but, there is much to be offered for those who do have a grand opening. I should start by saying a law office grand opening is really an open house for the business community. Lawyers in general are not big into personal social media networking and thus need to network the old fashion way by sending personal invites to potential clients and colleagues.
The art of networking is a skill that all business people should use and have an open house for a B2B or companies that deal in confidently can still through an open house party. Invites to the Chamber of Commerce, Financial Institutes, Insurance Companies, Real Estate Agents, Auto Dealers, and other businesses that require the use of a lawyers services should be contracted. Do not overlook government officials, the Mayor’s Office and local news organizations.
Every law office I’ve been in has the wall of legal books which is there to impress and when you invite other business people in for a catered event they too will be impressed. Plan the event for late afternoon / early evening. This allows business people to sneak out of the office a little early, but arrive home in time to have dinner with the family.
Hire a local PR firm to help distribute a press release along with hiring an event planner to assist with grand opening planning. This will allow the firm to focus 95% of it energy on company business and not planning the grand opening party.
Grand Opening Law Offices
If your law office belongs to a Country Club, make sure you invite key members of the clubs to your grand opening. This will help you build a bond with club members and allows them a personal insight into your business.
A press release should be sent to local newspapers and law trades highlighting the law firm’s experience. Since a new law firm to the community isn’t national news, local publications generally will cover a new business coming to the community.
Lastly, everyone should leave with a small legal packet that discusses in plain English, what the Law Firm specialize in and couple of business cards. The goal of this grand opening / open house is to educate potential clients about your services and allowing them to associate a face with your company name.
Defusing customer dissatisfaction is simple and easy by posting a sign that says “Our apologies for any inconvenience, New Staff in Training”. Every store or restaurant is going to have some problems the first several weeks from advertised merchandize being out of stock to inexperience employees. It is much easier for customers to forgive a newbie sales associate or server than a season veteran.
Retain customers by losing your ego and announcing to the world that your staff is in training and their first experience may not be perfect, but your store is committed to improvement and customer satisfaction.
All businesses have bumpy starts and asking the public to bear with you in the beginning is not out of line. By posting a sign you are acknowledging problems that may exists and you are working on improving the overall customer experience.
Learn & Correct
The first six months are the learning and correcting stages. Look for all problems, address them immediately and apply the proper training so staff is knowledgeable and ready for when that customer returns, they need to see an improvement. Customers will forgiving in the beginning, but if they cannot see improvements then you are going to lose them for good. Being honest from the start is the best plan when trying to establish a loyal customer base.
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Twitter Grand Opening
Can Help Spread the Word and Draw Customers
Social marketing has taken over the world. Virtually anyone who has access to the internet, or a cell phone has an account on Twitter. Twitter allows 140 characters, which is not a lot, but it leaves enough to get the message across. One thing that Twitter users will notice is the use of the hashtag or # symbol. By strategically using the characters allowed and placing the marketing savvy “tweet”, Twitter Grand openings can be fabulous and free to promote.
Preparing for a Twitter Grand Opening Using Hashtags
The hashtags are really catching on in the virtual world. They are now being used on various other networking sites as well as in text messages. But, the whole purpose of the hashtag is to create a link to what the person is “tweeting” about. When someone posts a comment on twitter, for example about a grand opening, they can easily put a hashtag; #Grandopening. Anyone who clicks on this hashtag can see the details and what everyone else is talking about the grand opening as well. It is a great way to stir attention about a sale or business opening. Browsing Twitter, it is common to see many hashtags are used various topics and it is easy to click and follow them. The same goes for “retweeting”, to get a message across. If a company is already established on Twitter, they can ask their follower to “retweet” the grand opening message. Each time a follower “retweets” the communication, it goes out for their entire followers list to see.
Business Owners Are Taking Advantage Of Twitter Marketing
Because Twitter is a free service, business owners are taking advantage of this method of marketing. By simply “tweeting” about a grand opening, it is easy to draw a great crowd. The important thing is to get people to “retweet” and also to have them hashtag the grand opening. Putting pictures or videos on Twitter and having these passed around can also be effective. It is amazing, how quickly the word about a grand opening and the details, can be passed all over the internet in a matter of minutes.
By getting as many followers as you can on Twitter, a company can easily spread the word about their event, or products. Because, there is not cost associated with viral advertising, business owners can take advantage and let the social aspects entice others to find out about their business.
If your planing a grand opening, search for ideas, or just confused on how to market your grand opening then you need to checkout the eBooks on GrandOpeningHelp.com.
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Categories: Grand Open Advertising, Grand Opening Event, Grand Opening Events, Grand Opening Planning, Grand Opening PR, Grand Opening Press Release, Grand Opening Promotions, Grand Opening Tips, Grand Opening Training Tags:
Viral Video Generates Business
Viral video can give your business the jump start it needs in this competitive world we live in. It is hard to generate publicity special for a grand opening. Just telling people that you have a new store or service does not mean they are moved to become promoters and share the information.
What you want to do is create a video or slide presentation that drives them to your Facebook fan page. Convert these people into excited fans. Once they become a fan, you can provide them with your store grand opening activities. Explain to them why your business is better, more efficient, convert these people into loyal customers. Tell these people how your business helps the community and encourage them to share the information.
This is free advertising.
Do you realize, that if your family shares your viral video, it can reach hundreds if not thousands of people, in just a couple days.
Have a contest among employees to see on whom can create a video that goes viral. Set some guidelines about how they represent the company and give an award to the person who gets the most videos. Just imagine, you have 20 employees working for you and five of them make a video. You have the potential to communicate thousands of views and you did not do anything but create the contest.
Just recently, a group of entertainer‘s made a friendly wager on who can get the most YouTube video views. At the end of the video, we are promoting our Facebook fan page. Hundreds, now moving into the thousands, are seeing these videos, and it only took us a couple hours to do it.
Remember to promote the viral video on Twitter and LinkedIn. Use all the tools available to you to get the word out about your grand opening.
Here was my submission. Again, the goal is to draw attention to your business. Give people a reason to join your Facebook page then once they join start telling them about all the fun and excitement that is happening at your grand opening.
Categories: Entertainment, Grand Open Advertising, Grand Opening Announcements, Grand Opening Marketing, Grand Opening Planning, Grand Opening PR, Grand Opening Promotions, Grand Opening Social Networking, Grand Opening Tips, Planning The Grand Opening, Public Relations, Re-Grand Opening Tips Tags: Facebook, LinkedIn, Planning The Grand Opening, Twitter, Viral Video
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