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Grand Opening Marketing

Grand Opening For Insurance Companies

Put Structure to your Marketing

Insurance Companies Have Grand Openings

Grand opening for an insurance company is a great opportunity for the company to become familiar with suppliers. Plan an afternoon where employees and suppliers can build a good working relationship.

Insurance companies deal with hundreds of automotive body shops, widows installers, and government agencies. Invite these companies to meet the office staff and see the facilities they will be dealing with on a daily basis. The grand opening should include local businesses in the community and local chamber of commerce. If the insurance company specialize in specific insurance then invites should be sent to any business dealing directly with your insurance company.

Cater food from a local restaurant, decorate the office with balloons, and create a relaxing party atmosphere. Use this time to build team relationships among the office and allow staff to interact.

Announce the grand opening with a press release targeted to the editorial manager in the business department of a newspaper. Spin the press release to show how the new office will stimulate the local economy with new jobs, increase restaurant business, and show how the new office will help the community.

Lastly, have all the office staff to bring family members into the company and see the environment that love ones will be working. Giving employees the opportunity to meet each others family and help establish a cohesive office.

Be the first to comment - What do you think?  Posted by Dale Obrochta - October 22, 2012 at 10:42 am

Categories: Grand Opening Marketing, Grand Opening Tips   Tags: , , ,

Grand Opening For A Lawyers Office

Advice For Lawyers on Having a Grand Opening for Your New Law Office

A Grand Opening for A Lawyers Office is not your “A” typical business that promotes their grand opening of a new office, but, there is much to be offered for those who do have a grand opening.  I should start by saying a law office grand opening is really an open house for the business community.  Lawyers in general are not big into personal social media networking and thus need to network the old fashion way by sending personal invites to potential clients and colleagues.

The art of networking is a skill that all business people should use and have an open house for a B2B or companies that deal in confidently can still through an open house party.  Invites to the Chamber of Commerce, Financial Institutes, Insurance Companies, Real Estate Agents, Auto Dealers, and other businesses that require the use of a lawyers services should be contracted.  Do not overlook government officials, the Mayor’s Office and local news organizations.

Every law office I’ve been in has the wall of legal books which is there to impress and when you invite other business people in for a catered event they too will be impressed. Plan the event for late afternoon / early evening.  This allows business people to sneak out of the office a little early, but arrive home in time to have dinner with the family.

Grand Opening Law OfficesHire a local PR firm to help distribute a press release along with hiring an event planner to assist with grand opening planning.   This will allow the firm to focus 95% of it energy on company business and not planning the grand opening party.

Grand Opening Law Offices

If your law office belongs to a Country Club, make sure you invite key members of the clubs to your grand opening.  This will help you build a bond with club members and allows them a personal insight into your business.

A press release should be sent to local newspapers and law trades highlighting the law firm’s  experience.  Since a  new law firm to the community isn’t national news, local publications generally will cover a new business coming to the community.

Lastly, everyone should leave with a small legal packet that discusses in plain English, what the Law Firm specialize in and couple of business cards.  The goal of this grand opening / open house is to educate potential clients about your services and allowing them to associate a face with your company name.

Be the first to comment - What do you think?  Posted by Dale Obrochta - October 12, 2012 at 6:26 am

Categories: Grand Opening Law Firm, Grand Opening Marketing, Grand Opening Tips   Tags: , , ,

Using Hashtags In Advertising Grand Opening

 

Twitter Grand Opening

Can Help Spread the Word and Draw Customers

Social marketing has taken over the world. Virtually anyone who has access to the internet, or a cell phone has an account on Twitter. Twitter allows 140 characters, which is not a lot, but it leaves enough to get the message across. One thing that Twitter users will notice is the use of the hashtag or # symbol. By strategically using the characters allowed and placing the marketing savvy “tweet”, Twitter Grand openings can be fabulous and free to promote.

 Preparing for a Twitter Grand Opening Using Hashtags

The hashtags are really catching on in the virtual world. They are now being used on various other networking sites as well as in text messages. But, the whole purpose of the hashtag is to create a link to what the person is “tweeting” about. When someone posts a comment on twitter, for example about a grand opening, they can easily put a hashtag; #Grandopening. Anyone who clicks on this hashtag can see the details and what everyone else is talking about the grand opening as well. It is a great way to stir attention about a sale or business opening. Browsing Twitter, it is common to see many hashtags are used various topics and it is easy to click and follow them. The same goes for “retweeting”, to get a message across. If a company is already established on Twitter, they can ask their follower to “retweet” the grand opening message. Each time a follower “retweets” the communication, it goes out for their entire followers list to see.

 

 Business Owners Are Taking Advantage Of Twitter Marketing

Because Twitter is a free service, business owners are taking advantage of this method of marketing. By simply “tweeting” about a grand opening, it is easy to draw a great crowd. The important thing is to get people to “retweet” and also to have them hashtag the grand opening. Putting pictures or videos on Twitter and having these passed around can also be effective. It is amazing, how quickly the word about a grand opening and the details, can be passed all over the internet in a matter of minutes.

By getting as many followers as you can on Twitter, a company can easily spread the word about their event, or products. Because, there is not cost associated with viral advertising, business owners can take advantage and let the social aspects entice others to find out about their business.

Be the first to comment - What do you think?  Posted by Dale Obrochta - April 3, 2012 at 8:14 am

Categories: Grand Opening Announcements, Grand Opening Marketing, Grand Opening Social Networking   Tags: , ,

A Viral Video Drives Customers To Your Grand Opening

Viral Video Generates Business

Viral video can give your business the jump start it needs in this competitive world we live in. It is hard to generate publicity special for a grand opening.  Just telling people that you have a new store or service does not  mean they are moved to become promoters and share the information.

What you want to do is create a video or slide presentation that drives them to your Facebook fan page.  Convert these people into excited fans.   Once they become a fan, you can provide them with your store grand opening activities.  Explain to them why your business is better, more efficient, convert these people into loyal customers.  Tell these people how your business helps the community and encourage them to share the information.

This is free advertising.

Do you realize, that if your family shares your viral video, it can reach hundreds if not thousands of people, in just a couple days.

Have a contest among employees to see on whom can create a video that goes viral.  Set some guidelines about how they represent the company and give an award to the person who gets the most videos.  Just imagine, you have 20 employees working for you and five of them make a video.  You have the potential to communicate thousands of views and you did not do anything but create the contest.

Just recently, a group of entertainer‘s made a friendly wager on who can get the most YouTube video views.  At the end of the video, we are promoting our Facebook fan page.  Hundreds, now moving into the thousands, are seeing these videos, and it only took us a couple hours to do it.

Remember to  promote the viral video on Twitter and LinkedIn. Use all the tools available to you to get the word out about your grand opening.

Here was my submission.  Again, the goal is to draw attention to your business.  Give people a reason to join your Facebook page then once they join start telling them about all the fun and excitement that is happening at your grand opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - February 12, 2012 at 11:27 am

Categories: Entertainment, Grand Open Advertising, Grand Opening Announcements, Grand Opening Marketing, Grand Opening Planning, Grand Opening PR, Grand Opening Promotions, Grand Opening Social Networking, Grand Opening Tips, Planning The Grand Opening, Public Relations, Re-Grand Opening Tips   Tags: , , , ,

Yelp Now Open

Yelp Now Open and Get Reviews

Did you Yelp “Now Open” and seek reviews encouraging people to talk about your business? People have been watching how your business develops and are anticipating your opening.  Your business is the talk of the business in town, local residents and among family members driving by your business.  Think of how many times you have said to a family member “You know the _____ store on _______ street is now open.”

Shelves stock to compactly, staff is friendly, and there is excitement of the grand opening, so why not encourage people to review your business?  Yelp’s online community can spread the word faster about a business then the 10-foot rented hot air balloon with a sign on it reading “Now Open” that sits on the parkway.

Encourage them to Yelp Now Open

Strategically place signs that say “People love us on Yelp”. Plant the seed in their head when walking out the door.  Place a Yelp sign in the restrooms and say “Hey, if this bathroom is clean, Yelp it to the world.” Keep the grand opening buzz going by providing special offers for people who use Yelp Check-in Offers.

Yelp is a user review and recommendation website and mobile applet that allows users to rate their experience with a business. Exceeding 15 million reviews of business, new business should encourage customers to Yelp about their experience and should monitor its reviews.

Manage your Yelp Image

Customers will be reviewing your business staff, product and service.  Consider them as micro managers who’s criticisms will dictate the longevity of your business. Address Yelp criticisms with employees to correct problems and improve services.  Look upon Yelp as a business tool to help fine-tune your business.  Include Yelp into your Grand Opening plans and take advantage of the free input that will help you build a successful business.

Be the first to comment - What do you think?  Posted by Dale Obrochta - May 24, 2011 at 8:04 am

Categories: Grand Opening Marketing, Grand Opening Social Networking, Grand Opening Tips, Grand Openings Restaurants, Public Relations   Tags: , , , , , , , ,

Creating Successful Grand Opening Flyers

grand-opening-flyer Grand opening flyers have been used to generate excitement along with a flood of traffic to a new business for decades now. You have the ability of spreading the word about your products and services to each household in your community in a relatively short period of time. However, there are critical steps you need to take when advertising grand opening flyers. Here are a few tips to help you get started.

Branding

There has been many times where I seen a new business trying to advertise their grand opening flyers using some lame “copy shop” type of printing method. Not only does this portray you as being cheap, your potential customers will wonder how the quality of the product or service will be when they make their first purchase. Remember, when you advertise your selling your brand. Take the time to hire a professional graphic designer. Create a logo that separates you from the competition. After all, you deserve a better flyer than one that has been printed on bright orange paper with no graphic images of your gorgeous products.

Consistency

You have weeks to celebrate the grand opening of your business. Take advantage of the once in a lifetime opportunity and advertise your flyers each week for as long as you are legally permitted to do so. There is a reason behind this strategy. Consumers have no idea who you are or what you have to offer. In addition, you are trying to convince then to choose your new products and services over your competitors. It will take a while before people are convinced enough to take you up on your offer. Think about this when your estimating the budget for your grand opening flyers.

Background

You are the new business on the block. No one knows what your specialty is, who you are, or where you come from. People like to buy from people they know and trust. Leave some space in your grand opening flyer to talk about your self. Are you from the city or state you are conducting business. What type of skills do you have that make you better than the competition? Talk about these things in your message to give people a brief introduction and don’t be scared to show a picture of your gorgeous face somewhere in the flyer. Remember, people respond to faces.

These are the basic elements you need to know when creating grand opening flyers. Keep it simple by hiring professionals to do the job. Not only will you feel better about the image you are creating for your new business. The results will show up in your sales year-after-year. Here’s to the successful launch of your new business!

By the way, would you like to save money on Flyer Printing? Robert is the owner of the fastest growing printing website on the Internet. He shares all his secrets with other business owners for free to help them create effective advertising campaigns.

If you would like more valuable tips like the ones in this article. Then shoot on over to http://cheapflyerprinting.net

This post was submitted by Robert Nugent.

Be the first to comment - What do you think?  Posted by Anthony Mora - September 2, 2009 at 8:05 pm

Categories: Grand Open Advertising, Grand Opening Flyer, Grand Opening Marketing, Grand Opening PR, Grand Opening Press Release   Tags:

Generate New Customers for a Grand Opening by Getting Your Business Listed on Google Maps for Free

google-local-business-centerGoogle, the leader in web searching, can literally direct people to your new location.  Do not rely on people driving by your store to find you.  Listing your business on Google Maps is a great way to increase a stores exposure. With the popularity of portable in-car GPS and mobile phone GPS application technology becoming affordable, it becomes vital that you register your company in these devices.

Since portable GPS technology is becoming cheaper and easier to use, people are relying on these devices to help them find products and services they acquire.   Google offers companies the ability to display photos of your business, its hours of operation, contact numbers and consumer reviews. Simply go to Google’s Local Business Center and entering your business details.

Google typically scans the Yellow Page to obtain business information. However, Google does allow business owners to enter their business information free of charge using the Google Local Business Center.

All you need to do this is have a Google Account.  Sign in with your username and password and follow the simple instructions to create a listing. You can enter details including business name, address, contact numbers, Web site, e-mail address and a 200-word description of your business.

Once you have submitted this information, Google will verify it before it publishes your information. You will receive by regular mail, a confirmation notice sent to your business address. First then will Google publish your business information on all the company’s relevant applications once verified. Google claims the entire process should take “a few weeks”.

If you need to edit your business listing, simply use the editing tools inside the Google Business Center. The edited information is only displayed after the verification process is completed. Every time you change your business listing, Google will need to verify it before displaying the new changes.

Once listed in the Google directory, customers will be able to get directions to and from your business along with searching for nearby points of interest (POIs).  Included is the capability to view your business using Google Street View along with adding comments and reviews, which in turn helps generate a Web presents. Business owners can use Google Local Business Center to contact customers with Google profiles, which allows businesses to contact these individuals to ask follow up questions or request feedback on services or sales.

Conveniently, Google allows new business owners to take over a listing in the event of a change of ownership, preventing the need of relisting the business.

This is a free service offered by Google.  All instructions are straightforward and takes minutes to complete. To add your business to Google Maps, simply visit the Google Local Business Center.

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This post was submitted by Dale Obrochta.

Be the first to comment - What do you think?  Posted by Dale Obrochta - August 14, 2009 at 9:42 am

Categories: Grand Open Advertising, Grand Opening Marketing, Grand Opening Tips   Tags: , ,

Launching a Successful PR TV campaign

Synopsis: To launch a successful TV PR campaign, you need to think like a TV producer.   Meet their needs and they will meet yours.

A TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it to.   Most people think they know which story or pitch will work for them, but they’re generally wrong.  The story about why your product or service is so good usually misses the mark because it’s not a story that meets the media’s needs, or connects with your target audience.  You need to think like your customer thinks, more importantly, you need to think like a TV producer.  You have to think backwards.  What does your local TV news program, the Today Show or Oprah need?  Study them.  Make notes.  Now give them a visually-oriented pitch that fills that need.  Think in terms of personal stories, anecdotal stories that others can relate to, and talk in a language that the journalist you’re pitching will understand.  When pitching a TV show, think visually, what can you offer that has a visual component.  What can you come up with that would give them a compelling TV segment?

For example, we represented an acupuncturist who specialized in acupuncture facelifts.  TV producers loved this segment idea.  It wasn’t a surgical procedure, so it wasn’t going to be too graphic, they could interview the acupuncturist, the patient, show a bit of the procedure in process and then show some after shots.   It was visual, different, and had to do with health and beauty and offered them a good hook.  We represented a fitness trainer who stared in a how-to fitness video; the pitch there was summer fitness tips.  She could bring a client with her and show different at-home, quick, and easy exercises.  This proposed segment reached a large target market, was easy to shoot and offered an interesting visual component.

So to launch an effective TV-oriented PR or media relations campaign, keep your message in mind, but think in terms of meeting the media’s needs.  Be concise, be clear, keep it interesting and never ever forget that TV is a visual medium.

www.anthonymora.com

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Anthony Mora.

Be the first to comment - What do you think?  Posted by Anthony Mora - March 10, 2009 at 8:04 am

Categories: Grand Opening Marketing, Public Relations   Tags: , , ,

Public Relations’ Bad PR

Synopsis: Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn’t what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn’t have access to.

When placing stories in the media, you want to highlight you product or service, but you also have an equally important second objective. You want to educate. I don’t think that I can emphasize this point strongly enough. Public Relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn’t what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn’t have access to. Let’s look at a couple of examples.

We represented a physician who was working on a new cancer drug and was in the midst of clinical tests. The first series had been quite promising. He was looking for patients with a certain type of cancer who were interested in participating in the study. He received hundreds of calls after a local TV interview ran, from people wanting to find out more information. These people would have never been aware of the study, and their opportunity to participate in it, if it had not been for the interview they saw. How about a couple of examples that are not quite so serious?

A skin care expert who has created her own make-up line, appeared on a TV segment teaching consumers how to buy cosmetics for less. The piece explained how to read and understand labels and how to shop for quality, yet inexpensive products. She was presented as an expert, her products were highlighted, and the public learned new information.

The President and CEO of an Internet company who specialized in B to B solutions, was interviewed in a national publication on the changing face of the Internet. He was able to discuss his company and the solutions it offered, establish himself as an expert in his field, and educate the public.

All of these pieces highlighted and focused on the client’s company, but they also educated. By watching the programs or reading the articles, the public learned new information. The pieces were informative and (hopefully) added to the quality of the viewers’ or readers’ lives. Done correctly, it educates, instructs, entertains, and whets the public’s appetite to know more. On the marketing end, it also stimulates your target audience to make an appointment, purchase a product, or to visit a store. But the bottom line comes down to presenting yourself as an expert, an educator, as someone whom both the media and the public turn to for information and advice, you are communicating with and educating the public.

For further information visit:
www.AnthonyMora.com

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Anthony Mora.

Be the first to comment - What do you think?  Posted by Anthony Mora - February 26, 2009 at 12:25 pm

Categories: Grand Opening Marketing, Grand Opening PR   Tags: , ,

Social Networking your Grand Opening through Facebook

In the 20th century, people are now connecting through social networks. Facebook, being the leader in industry, is connecting people, colleagues, reuniting classmates and business associates using the Internet. Let’s use this social network to announce to people who have a personal interest, business relationship or similar interests that your business is having a grand opening. Considering many businesses are started by people who are leaving one industry to reinvent themselves in another, the wealth of resources, connection and personal relations built over these years of business interaction are severed instantly once the individual boxes up their office cubical. Many of these connections would like you to succeed in your new business venture and would be willing spread the word through their network of your grand opening.

Make it an Activity

Facebook allows users to post what they are doing right now! Let people know that you are stocking shelves for the grand opening, booking grand opening entertainment, creating a press release, talking to local news agencies and businesses about the grand opening.  Keep the post current and build to the grand opening date.   Making announcement days before is less effective because the social networking is not fully developed. Allow the anticipation to build.  Pretty soon, friends will be contact you and asking “Are you ready for your big grand opening?”

Start the Networking

Facebook.com, is the most popular, free social networking environment, and is one of the easiest to find and acquire contacts or in social networking terms, friends.  First, create an account making sure you use your real name, unlike Internet forums or bulletin boards, where fake names are common.  The power behind Facebook is its ability to connect people by schools, companies, interests, hobbies and relies on you to recognizing individuals by name.

Second, enter your personal information.  Personal information is the key to complete social networking.  The more information supplied in these areas allows you and others to seek out individuals with the same desires and interests.  For example, if you are leaving the aviation field and opening up a hobby shop, include in your personal information that your hobby is fling.  Facebook will link you automatically to other individuals (friends) who share the same interest.  This link to new “friends” will allow you to build a social network that you can announce your grand opening celebrations.

Connect with past classmates and colleagues in the same manner.  Once you fill-out the school information, Facebook will search its database of schools and classmates in your graduating year.  Many of these people will quickly seek you out and want to know what is happening in your life.  Inform them about your grand opening and invite them to come see you at the grand opening.

Expand Social Networking through the Company

Encourage employees to create a Facebook page.  Once created, ask them to make an announcement in their network of friends about the grand opening.  The goal is to use the network to spread the word about the grand opening.  Pictures can be uploaded; announcement can be posted along with a shout out of how the progress and development of the grand opening is going.  Lastly, make sure you follow up with pictures of people who come from the network of friends.  People who can’t attend that day will be interesting in seeing the pictures and will participate in the grand opening through your pictures.

Don’t put the Camera Away

Keep the digital camera ready after the grand opening, you may find many network friends will show up late in the week and you can capture the moment and share it with the network of friends who help make your grand opening a success.  It will take a little work and time to build the social network of friends, but that work will make your grand opening and business stronger.

Network with Dale on his Facebook
Dale Obrochta's Facebook profile

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - February 19, 2009 at 10:19 am

Categories: Grand Opening Marketing, Grand Opening Social Networking, Grand Opening Tips, Grand Re-Opening Tips   Tags: , , , , , , ,

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