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Grand Opening Planning

New eBooks

Put Structure to your Marketing

If your planing a grand opening, search for ideas,  or just confused on how to market your grand opening then you need to checkout the eBooks on

These eBooks are concise to the point documents that cutout all the BS and gives you the information you need at your fingertips.

Get the eBook that will make your grand opening a success!

Be the first to comment - What do you think?  Posted by Dale Obrochta - March 29, 2012 at 9:58 am

Categories: Grand Open Advertising, Grand Opening Event, Grand Opening Events, Grand Opening Planning, Grand Opening PR, Grand Opening Press Release, Grand Opening Promotions, Grand Opening Tips, Grand Opening Training   Tags:

A Viral Video Drives Customers To Your Grand Opening

Viral Video Generates Business

Viral video can give your business the jump start it needs in this competitive world we live in. It is hard to generate publicity special for a grand opening.  Just telling people that you have a new store or service does not  mean they are moved to become promoters and share the information.

What you want to do is create a video or slide presentation that drives them to your Facebook fan page.  Convert these people into excited fans.   Once they become a fan, you can provide them with your store grand opening activities.  Explain to them why your business is better, more efficient, convert these people into loyal customers.  Tell these people how your business helps the community and encourage them to share the information.

This is free advertising.

Do you realize, that if your family shares your viral video, it can reach hundreds if not thousands of people, in just a couple days.

Have a contest among employees to see on whom can create a video that goes viral.  Set some guidelines about how they represent the company and give an award to the person who gets the most videos.  Just imagine, you have 20 employees working for you and five of them make a video.  You have the potential to communicate thousands of views and you did not do anything but create the contest.

Just recently, a group of entertainer‘s made a friendly wager on who can get the most YouTube video views.  At the end of the video, we are promoting our Facebook fan page.  Hundreds, now moving into the thousands, are seeing these videos, and it only took us a couple hours to do it.

Remember to  promote the viral video on Twitter and LinkedIn. Use all the tools available to you to get the word out about your grand opening.

Here was my submission.  Again, the goal is to draw attention to your business.  Give people a reason to join your Facebook page then once they join start telling them about all the fun and excitement that is happening at your grand opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - February 12, 2012 at 11:27 am

Categories: Entertainment, Grand Open Advertising, Grand Opening Announcements, Grand Opening Marketing, Grand Opening Planning, Grand Opening PR, Grand Opening Promotions, Grand Opening Social Networking, Grand Opening Tips, Planning The Grand Opening, Public Relations, Re-Grand Opening Tips   Tags: , , , ,

Fire Inspector is our Friend, not the Enemy

The duty of a Fire Inspector is to make sure your retail business is safe, not only for the customers, but also the employees.  Retail owners need to understand and learn what is required of them as a retail outlet.  Calling in the local Fire Inspector to look at new displays designs and store layout prior to opening can save everyone a headache.  What “we think” is a small inconvenience for a customer to walk around a display, may be a safety hazards or violation of city municipality codes.

New employees need to understand taking shortcuts and stacking up empty cardboard cartons next to an emergency exit is not acceptable.  Every employee should know where all fire extinguishers are located and how to operate them correctly.   Posting of emergency phone number should be clearly marked for all employees to see.  Procedures on what to do if a fire occurs and how to evacuate the store should be address.  After all this is your business and as a retail owner you are responsible for the safety of customers and employees.

Do not assume you know what you are doing as a retail owner when it comes to fire safety. Most Fire Inspectors will work with you develop proper training material or may offer a class at your facility to educate owners, managers, and employees.  Employee inexperience may stack two products side-by-side, when combined are highly combustible or hazardous. Proper education will prevent these mishaps and also save you time and money rearrange store merchandize.

Just as you plan for the seasons, make sure you train staff regularly and often.  Many retails stores hire temporary staff during the holidays, mandate a safety day and reiterate the safety requirements.  If possible schedule the Fire Inspector to be present.  Some employees may think this is a goof off meeting and not take it seriously.

Learn to work with the Fire Inspector and have a safe and educated staff, minus the headaches of moving merchandise or redesigning displays.

Be the first to comment - What do you think?  Posted by Dale Obrochta - April 25, 2011 at 8:33 pm

Categories: Grand Opening Planning, Grand Opening Tips, Grand Opening Training   Tags: ,

How to Plan a Business Grand Opening

A grand opening is both the end result of a lot of hard work and the beginning of dream. The first day of a business turns the many long hours of sweat, time, energy, money, and preparation into the start of new beginning (which, ironically, is going to require more of all that sweat, time, and energy). But just how do you get through all that hard work to have a successful grand opening? The best way to make sure everything gets done that needs to is to write it all out and prioritize.


Be the first to comment - What do you think?  Posted by Dale Obrochta - January 21, 2011 at 8:15 am

Categories: Grand Opening Planning, Grand Opening Tips   Tags: ,

How to Host an Effective Grand Opening Celebration

Advertise - In the weeks before your grand opening, get your name out there as much as possible. Check out local newspapers, and websites like Craigslist to advertise the details of your grand opening.


Be the first to comment - What do you think?  Posted by Anthony Mora - March 31, 2009 at 9:23 pm

Categories: Grand Opening Planning, Grand Opening Tips   Tags: ,

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