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Grand Opening Tools

We Have Enough PR

Put Structure to your Marketing

Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However they will tell me, “The PR department has everything under control and they have ‘their outlets’ of communication established.”

WOW, these same companies, just two decades ago, said, “A website is not needed, and social media will never help our business.”  The culture of business has not changed when it comes to expanding ideas.

PR departments are not SEO specialists, their social media marketing is limited, and many times they are stuck in the past when it comes to expanding ideas on how to market an event outside the standard TV, radio, and print media.

My advice to all is to never leave a stone unturned when advertising a Grand Opening.  Look for and accept all opportunities that arise. If one person sees your announcement and it cost you nothing, you are a winner.  Realize, your boss or client is paying you to use all the tools at your disposal to make their Grand Opening a success, so take advantage of them!

If your company is having a Grand Opening, market your event to as many people as you can.  Do not rely on “established communication outlets”, but do what is expected of you and seek out all opportunities to promote your Grand Opening.  The success of your Grand Opening lies in your ability to get the PR information out there, using all the outlets available at your disposal, to help ensure a successful Grand Opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - August 12, 2013 at 12:57 pm

Categories: Grand Opening Franchise, Grand Opening PR, Grand Opening Tips, Grand Opening Tools, Grand Openings Restaurants, Planning The Grand Opening, Public Relations   Tags:

Quick Way To Have Flyers for Grand Opening Made

Inexpensive way to have Grand Opening Flyers Designed

Companies first starting out are always under tight budget constraints and don’t always have the time and personnel to help them with creating flyers or announcements.  Here is a quick and inexpensive way to have flyers, business cards, and posters designed without breaking the bank. is a place for people to share things they’re willing to do for $5.00: Funny and bizarre, social marketing, graphics, advertising, technology, business project all can be hired for $5.00.  Imagine you want to have a simple flyer made advertising your grand opening to use on social media networks.  Instead of wasting time doing it yourself, spend $5.00 and have a professional build a poster or flyer for you in 2-3 days.  Most designers will allow one to six revisions to a flyer, but the nice part is that this is throw away marketing material.  This is a once in a life time flyer.  Don’t spend countless hours designing it, have something created that is professional looking and be finished.  Then use it to market your business grand opening and move on.

There will come a time when you will need a professional graphic designer to build custom advertising, but for now the key is creating a flyer and getting the word out to the public that you’re open.

Be the first to comment - What do you think?  Posted by Dale Obrochta - September 1, 2011 at 9:29 pm

Categories: Grand Opening Flyer, Grand Opening PR, Grand Opening Promotions, Grand Opening Tips, Grand Opening Tools, Public Relations   Tags: , , ,

Podcast for Small Businesses

The Small Business Administration offers a Free Podcast on small businesses topics.  These are free podcast provided in mp3 format for users to download and listen too.  Here are the most current podcast topics:

Getting Started:

Simply click on the podcast icon () to listen to each program.

SBA Programming:

Financing a Small Business
Featuring Jim Hammersley, Director Office of Financial Assistance Loan Programs
U.S. Small Business Administration
SBA’s business loan programs provide a key source of financing for viable small business that have a real potential, but may not qualify for loans from traditional sources.
( Transcript )

Patriot Express Initiative
Featuring Bill Elmore, Associate Administrator Veterans’ Business Development
U.S. Small Business Administration

Members of our nation’s military community now have increased opportunities to start
or expand small businesses thanks to the Patriot Express Initiative.
( Transcript )
The SBA’s Long-Term, Fixed-Rate Loan Guaranty Program

Featuring Jim Hammersley, Director
Office of Financial Assistance Loan Programs
U.S. Small Business Administration

SBA’s Certified Development Company (504) loan program provides long-term, fixed-rate loans for small business owners who want to expand their businesses. Learn more about this loan program.

( Transcript )

Check List for Starting a Business

Featuring Wendy Baumann, President
Wisconsin Women’s Business Initiative Corp.
Milwaukee, Wisconsin

How can a prospective entrepreneur know if he or she is ready to start a business? This checklist helps you identify what you need to know and what you need to do to start a small business.

( Transcript )

SBA Programs Support Entrepreneurial Veterans

Featuring Bill Elmore, Associate Administrator
Veterans Business Development
U.S. Small Business Administration

U.S. veterans who want to start or expand their own small businesses can receive assistance including  SBA loan guarantees, management advice and government contracting programs to sell products and services here and overseas.

( Transcript )

Is Entrepreneurship for You?

Featuring Cheryl Mills, Associate Deputy Administrator
Office of Entrepreneurial Development
U.S. Small Business Administration

Each year more than 600,000 new businesses are started in the United States. Many will succeed while others fail. Find out if you have what it takes to be an entrepreneur and how training maybe be the key to success.
( Transcript )

The SBA Small Business Training Network—Log On!
Featuring Jim O’Connor, Director
Small Business Training Network
U.S. Small Business Administration

To succeed in business entrepreneurs must stay competitive. An essential ingredient to being competitive is training. Learn how SBA’s online Small Business Training Network—a virtual campus—can help potential and current small business owners start, grow and succeed.
( Transcript )

Selecting a Business That Fits
Lou Davenport
SCORE District Director Eastern Pennsylvania

It is said, the secret to starting a successful business is to “Find a Need and Fill It.” However, starting a business must be pursued for the right reasons or it is destined to fail. It is important that you select a business that blends with your interests, skills and expectations.
( Transcript )

Disaster Preparedness for Business Owners
Lori Adamo
President, Code Red Business Continuity Services

Business disasters can occur at any time and any place. It’s a good idea to have an emergency plan, before the disaster hits.
( Transcript )

Financing a Small Business
Carl Knoblock
District Director, SBA Pittsburgh District Office

Many entrepreneurs lack the financial resources to start or expand a small business themselves, so they seek financing from family, friends, venture capitalists, and small business loans.
( Transcript )

Creating a Business Plan
Don Martin
Business Counselor and Trainer from the Pennsylvania Small Business Development Center at Kutztown University

If you are thinking about starting or expanding a small business, having a good business plan may be the difference between success or failure. Learn how to develop a good business plan.
( Transcript )

Making Your Business Plan Work for You
Featuring Ernie Post, Director
Pennsylvania Small Business Development Center
Kutztown University
Kutztown, Pennsylvania
A business plan is a tool to help you effectively manage your business. But if your business plan is sitting in a drawer somewhere find out how to put it to work for you.


Subscribe to and keep getting tips and ideas on how to have a successful grand opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - September 22, 2008 at 1:46 pm

Categories: Grand Opening Tools, SBA Podcast, The Invite   Tags: ,

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