Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However they will tell me, “The PR department has everything under control and they have ‘their outlets’ of communication established.”
WOW, these same companies, just two decades ago, said, “A website is not needed, and social media will never help our business.” The culture of business has not changed when it comes to expanding ideas.
PR departments are not SEO specialists, their social media marketing is limited, and many times they are stuck in the past when it comes to expanding ideas on how to market an event outside the standard TV, radio, and print media.
My advice to all is to never leave a stone unturned when advertising a Grand Opening. Look for and accept all opportunities that arise. If one person sees your announcement and it cost you nothing, you are a winner. Realize, your boss or client is paying you to use all the tools at your disposal to make their Grand Opening a success, so take advantage of them!
If your company is having a Grand Opening, market your event to as many people as you can. Do not rely on “established communication outlets”, but do what is expected of you and seek out all opportunities to promote your Grand Opening. The success of your Grand Opening lies in your ability to get the PR information out there, using all the outlets available at your disposal, to help ensure a successful Grand Opening.
Individuals who schedule events for a living understand that you must live and die by a chosen date. You must take into consideration what needs to be accomplished and who needs to be notified. After that, fix the date. All planning from this point forward is based on this date.
Owners who do not understand the date commitment process fall prey to the floating Grand Opening. Originally, a date is chosen for the event. A few days later the date gets pushed back. Planning starts, project dates move forward, and like dominoes the owner pushes the date farther down the calendar schedule.
Indecisiveness does not lead people to accomplish their goals, it just allows procrastination to persist. Those who have committed to the original date have to scramble to adjust schedules to accommodate the new date.
The individuals who are procrastinating, will still put things off to the last minute. It is best to commit to a Grand Opening date and push forward with it. Working under a deadline gives the team focus and goals to achieve.
If the date selected has obstacles, look at creative solutions to overcome these challenges. Be 100% committed to that date. If all else fails, then it would be okay to push the Grand Opening date forward in time, but make sure that all other options have been exhausted.
Improve Grand Opening by Committing to a Date:
- Giving staff and team a deadline to meet
- Allowing more advanced scheduling of personnel
- Decreasing the chances of misprinted marketing material
- Confirming to staff leadership’s ability to see a project through
- Showing staff that management skills are not weak under pressure
- Building teamwork as staff prepares for the event
Viral Video Generates Business
Viral video can give your business the jump start it needs in this competitive world we live in. It is hard to generate publicity special for a grand opening. Just telling people that you have a new store or service does not mean they are moved to become promoters and share the information.
What you want to do is create a video or slide presentation that drives them to your Facebook fan page. Convert these people into excited fans. Once they become a fan, you can provide them with your store grand opening activities. Explain to them why your business is better, more efficient, convert these people into loyal customers. Tell these people how your business helps the community and encourage them to share the information.
This is free advertising.
Do you realize, that if your family shares your viral video, it can reach hundreds if not thousands of people, in just a couple days.
Have a contest among employees to see on whom can create a video that goes viral. Set some guidelines about how they represent the company and give an award to the person who gets the most videos. Just imagine, you have 20 employees working for you and five of them make a video. You have the potential to communicate thousands of views and you did not do anything but create the contest.
Just recently, a group of entertainer‘s made a friendly wager on who can get the most YouTube video views. At the end of the video, we are promoting our Facebook fan page. Hundreds, now moving into the thousands, are seeing these videos, and it only took us a couple hours to do it.
Remember to promote the viral video on Twitter and LinkedIn. Use all the tools available to you to get the word out about your grand opening.
Here was my submission. Again, the goal is to draw attention to your business. Give people a reason to join your Facebook page then once they join start telling them about all the fun and excitement that is happening at your grand opening.
Categories: Entertainment, Grand Open Advertising, Grand Opening Announcements, Grand Opening Marketing, Grand Opening Planning, Grand Opening PR, Grand Opening Promotions, Grand Opening Social Networking, Grand Opening Tips, Planning The Grand Opening, Public Relations, Re-Grand Opening Tips Tags: Facebook, LinkedIn, Planning The Grand Opening, Twitter, Viral Video
A vendor is a business associate who will be working with your company and by developing a close relationship will make it easier to do business with. Provide a special vendor grand opening, typically done after store hours or before the store officially opens and allows vendors the opportunity to view the store prior to customers and see their product displays and how products will be marked throughout the store.
A vendor grand opening is a business casual event and a formal meal is not required. However, business professionals would enjoy a spread of hot horderves and beverages. Consider your typical hot finger food options.
- Hot wings
- Little hot dogs
- Bagel bites
- Little tacos
- Chicken fingers
But don’t forget the simple horderves like
- Fresh Fruit
- Veggies & Dip
Provide silverware, napkin, plates, and cups. Don’t go cheap on the accessories, purchase inexpensive silverware, plates, and real glass cups. The look alone will increase the presentation 100% by removing paper products and Styrofoam products.
If catering the event, hire a professional wait staff to serve horderves and drinks. This will allow staff to mingle with vendors and keep clean up to a minimal. Strategically place recycle bins and trash receptacles in highly visible locations while reducing trash from being discarded among the store products. The goal of the vendor grand opening is to create a warm, friendly atmosphere where the store is the focus and the food and beverage is there to subdue hunger.
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