Twitter Grand Opening
Can Help Spread the Word and Draw Customers
Social marketing has taken over the world. Virtually anyone who has access to the internet, or a cell phone has an account on Twitter. Twitter allows 140 characters, which is not a lot, but it leaves enough to get the message across. One thing that Twitter users will notice is the use of the hashtag or # symbol. By strategically using the characters allowed and placing the marketing savvy “tweet”, Twitter Grand openings can be fabulous and free to promote.
Preparing for a Twitter Grand Opening Using Hashtags
The hashtags are really catching on in the virtual world. They are now being used on various other networking sites as well as in text messages. But, the whole purpose of the hashtag is to create a link to what the person is “tweeting” about. When someone posts a comment on twitter, for example about a grand opening, they can easily put a hashtag; #Grandopening. Anyone who clicks on this hashtag can see the details and what everyone else is talking about the grand opening as well. It is a great way to stir attention about a sale or business opening. Browsing Twitter, it is common to see many hashtags are used various topics and it is easy to click and follow them. The same goes for “retweeting”, to get a message across. If a company is already established on Twitter, they can ask their follower to “retweet” the grand opening message. Each time a follower “retweets” the communication, it goes out for their entire followers list to see.
Business Owners Are Taking Advantage Of Twitter Marketing
Because Twitter is a free service, business owners are taking advantage of this method of marketing. By simply “tweeting” about a grand opening, it is easy to draw a great crowd. The important thing is to get people to “retweet” and also to have them hashtag the grand opening. Putting pictures or videos on Twitter and having these passed around can also be effective. It is amazing, how quickly the word about a grand opening and the details, can be passed all over the internet in a matter of minutes.
By getting as many followers as you can on Twitter, a company can easily spread the word about their event, or products. Because, there is not cost associated with viral advertising, business owners can take advantage and let the social aspects entice others to find out about their business.
Viral Video Generates Business
Viral video can give your business the jump start it needs in this competitive world we live in. It is hard to generate publicity special for a grand opening. Just telling people that you have a new store or service does not mean they are moved to become promoters and share the information.
What you want to do is create a video or slide presentation that drives them to your Facebook fan page. Convert these people into excited fans. Once they become a fan, you can provide them with your store grand opening activities. Explain to them why your business is better, more efficient, convert these people into loyal customers. Tell these people how your business helps the community and encourage them to share the information.
This is free advertising.
Do you realize, that if your family shares your viral video, it can reach hundreds if not thousands of people, in just a couple days.
Have a contest among employees to see on whom can create a video that goes viral. Set some guidelines about how they represent the company and give an award to the person who gets the most videos. Just imagine, you have 20 employees working for you and five of them make a video. You have the potential to communicate thousands of views and you did not do anything but create the contest.
Just recently, a group of entertainer‘s made a friendly wager on who can get the most YouTube video views. At the end of the video, we are promoting our Facebook fan page. Hundreds, now moving into the thousands, are seeing these videos, and it only took us a couple hours to do it.
Remember to promote the viral video on Twitter and LinkedIn. Use all the tools available to you to get the word out about your grand opening.
Here was my submission. Again, the goal is to draw attention to your business. Give people a reason to join your Facebook page then once they join start telling them about all the fun and excitement that is happening at your grand opening.
Categories: Entertainment, Grand Open Advertising, Grand Opening Announcements, Grand Opening Marketing, Grand Opening Planning, Grand Opening PR, Grand Opening Promotions, Grand Opening Social Networking, Grand Opening Tips, Planning The Grand Opening, Public Relations, Re-Grand Opening Tips Tags: Facebook, LinkedIn, Planning The Grand Opening, Twitter, Viral Video
Each year more and more people are texting and the trend is not declining. Look around and you see people texting while eating, in meetings, and even going to the bathroom – it is an addiction to some. IPad users are using applications to link into the data stream. Allowing them to Internet surf, control the TV, and to send and receive text messages. Information is flowing all around us and a trick to getting your business in the text messaging loop is by converting Twitter message in to SMS text messages.
Like any opt-in marketing program you are going to have to entice followers to join the service, but this you have to do that with email newsletters, Facebook fan pages, and all the other social marketing programs. However, there is a way to allow followers to follow your Twitter messages via SMS text-messaging. Tell customer to text “follow (Twitter account)” to 40404. This is a Twitter feature that allows for mobile message distribution. Followers receive these Twitter messages as a SMS text message.
This service is available for US residents and any Carrier charges still apply for receiving text messages.
Dale Obrochta is an experienced writer and professional corporate entertainer who enable discouraged employees in business to revitalizing their life, mind, and body effortlessly using simple logic.