Make the Grand Opening Sale Special
No matter if this is your first or your 100th store grand opening; people will expert some type of sale. In fact most store grand openings use sales as a tool to lure in customers, but be creative in your sales marketing and reap profit and create loyal customers.
Many businesses try to discount the entire store thinking this will give them the greatest
exposure and the largest variety of customers. This works great if you’re a convenience store and not specializing in a horizontal market. If you’re a specialty store, you want to make sure you attract customers who will use the products you’re selling and develop loyal customer base. Understanding your consumer demographics is as important to your grand opening, as well to the success of your business.
Sale items should be clearly marked and should show savings. Make it easy for the customer to see the saving you’re offering. If you offer repair services, show a comparison chart of your rate compared to competitors.
Become creative in your grand opening sales.
- Offer useful products on sale that will brand a particular product or service to your store. The goal is to generate sales, but also create loyal customer base who will retune for future sales.
- Offer discounts on multiple product if purchased the day of the grand opening.
- Offer discounts on related products purchased together – Snow shovel, salt, and door mate reduce greater if purchased together.
- Offer free assembly or delivery on large ticket items, if purchase at grand opening.
Making your store grand opening profitable is not difficult, it just take serious planning. The sales planning you do now; will pay off in future sales.
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