How to Host an Effective Grand Opening Celebration
Advertise – In the weeks before your grand opening, get your name out there as much as possible. Check out local newspapers, and websites like Craigslist to advertise the details of your grand opening.
Budget it – It can often be a good idea to put together a special budget just for your grand opening. After all, this is more than just a store opening-it has huge marketing potential as well. Make sure to include the costs of prizes, extra staff, food, and any other non-regular expense. As long as you keep yourself in check, your grand opening will be well worth its cost.
Extend your Hours -Open your store a couple hours early and stay open later to allow for more people to see what you have to offer. Boasting extended hours on your grand opening ads will help get more interested patrons in your door and observing your services.
Prizes – Nothing says come to our grand opening like free stuff! Having a contest, raffle, or door prize system set up is a great way to attract customers to your celebration. It is also a good idea to use prizes that involve your product or services, like coupons for discounted tax preparation services!
Staff Up – Because you are not sure how many people will be stopping by on your opening day, it might be a good idea to have all your staff working or available to come in. This extra help will help make the whole day run more smoothly and easily.
Know your Neighbors – Visit other businesses close to your store and present them with coupons and flyers for your opening. It is a great way to meet your neighbors and you could even offer to cross promote your stores with coupons or advertisements.
Provide a Service – Another great way to attract business is by including a charitable cause in your grand opening. You could offer to donate a certain amount of proceeds from your opening week to the community or setup a bin to accept canned food donations.
Invite Local Entertainment – If you are looking to save on costs, you could even invite a local high school band, Girl Scout troop, church choir, etc., to provide entertainment. This can be a get way to support your community, and will also provide entertainment to your customers.
Author: The Tax Lady Roni Deutch and her law firm Roni Lynn Deutch, A Professional Tax Corporation have been helping taxpayers across the nation find IRS tax relief for over seventeen years. The firm has experienced IRS tax attorneys who will fight the IRS on your behalf.
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This post was submitted by Roni.