The current automotive industry is creating new opportunities for some GM dealers who’s competitors are closing and their car lots become vacant or for sale. Established dealers will see this as an excellent opportunity to gain new territory once held by their opponents. Some dealers will buyout existing dealers and take their territory. Re-branding of existing competitor’s lots and appearance with new dealer’s logo and style will be the first thing you notice at these lots. Expect to see ground crews repaving existing lots, improving landscaping, new interior decorating and best of all, bring new life and money into the local community. Get ready for the now open signs and weeks later the grand opening.
Smart businesses realize this is a great opportunity to introduce themselves to the new dealership along and welcoming them to the community. Here is an opportunity for you to get noticed and possibly gain some B2B work. Printout the 35 Creative Tips for a Successful Grand Opening and staple your business card to the document. Next, stop in at the dealership and ask to speak to the general manager or owner if available. Introduce yourself as the unofficial welcoming committee of (insert city name) and tell them you are a local business in the community. Let them know that you are excited that they are moving into the community and are making improvements to the existing dealership. Give them your business card and tell them “you found some useful information on the Internet about Grand Openings and thought of your dealership. You hope that their business is a success and if the ever need your service, please feel free to call.”
Companies appreciate being welcomed to a community official and unofficially. This simple introduction along with useful information is always welcome. Making an introduction like this can lead to a long lasting B2B relationship. So do not look at a failing GM dealership closing as a negative to the community, look at the prospects coming into that dealership as a new business friend and potential customer.
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This post was submitted by Dale Obrochta.