GrandOpeningHelp.com

Grand opening flyers have been used to generate excitement along with a flood of traffic to a new business for decades now. You have the ability of spreading the word about your products and services to each household in your community in a relatively short period of time. However, there are critical steps you need to take when advertising grand opening flyers. Here are a few tips to help you get started.

Branding

There has been many times where I seen a new business trying to advertise their grand opening flyers using some lame “copy shop” type of printing method. Not only does this portray you as being cheap, your potential customers will wonder how the quality of the product or service will be when they make their first purchase. Remember, when you advertise your selling your brand. Take the time to hire a professional graphic designer. Create a logo that separates you from the competition. After all, you deserve a better flyer than one that has been printed on bright orange paper with no graphic images of your gorgeous products.

Consistency

You have weeks to celebrate the grand opening of your business. Take advantage of the once in a lifetime opportunity and advertise your flyers each week for as long as you are legally permitted to do so. There is a reason behind this strategy. Consumers have no idea who you are or what you have to offer. In addition, you are trying to convince then to choose your new products and services over your competitors. It will take a while before people are convinced enough to take you up on your offer. Think about this when your estimating the budget for your grand opening flyers.

Background

You are the new business on the block. No one knows what your specialty is, who you are, or where you come from. People like to buy from people they know and trust. Leave some space in your grand opening flyer to talk about your self. Are you from the city or state you are conducting business. What type of skills do you have that make you better than the competition? Talk about these things in your message to give people a brief introduction and don’t be scared to show a picture of your gorgeous face somewhere in the flyer. Remember, people respond to faces.

These are the basic elements you need to know when creating grand opening flyers. Keep it simple by hiring professionals to do the job. Not only will you feel better about the image you are creating for your new business. The results will show up in your sales year-after-year. Here’s to the successful launch of your new business!

By the way, would you like to save money on Flyer Printing? Robert is the owner of the fastest growing printing website on the Internet. He shares all his secrets with other business owners for free to help them create effective advertising campaigns.

If you would like more valuable tips like the ones in this article. Then shoot on over to http://cheapflyerprinting.net

This post was submitted by Robert Nugent.

Google, the leader in web searching, can literally direct people to your new location.  Do not rely on people driving by your store to find you.  Listing your business on Google Maps is a great way to increase a stores exposure. With the popularity of portable in-car GPS and mobile phone GPS application technology becoming affordable, it becomes vital that you register your company in these devices.

Since portable GPS technology is becoming cheaper and easier to use, people are relying on these devices to help them find products and services they acquire.   Google offers companies the ability to display photos of your business, its hours of operation, contact numbers and consumer reviews. Simply go to Google’s Local Business Center and entering your business details.

Google typically scans the Yellow Page to obtain business information. However, Google does allow business owners to enter their business information free of charge using the Google Local Business Center.

All you need to do this is have a Google Account.  Sign in with your username and password and follow the simple instructions to create a listing. You can enter details including business name, address, contact numbers, Web site, e-mail address and a 200-word description of your business.

Once you have submitted this information, Google will verify it before it publishes your information. You will receive by regular mail, a confirmation notice sent to your business address. First then will Google publish your business information on all the company’s relevant applications once verified. Google claims the entire process should take “a few weeks”.

If you need to edit your business listing, simply use the editing tools inside the Google Business Center. The edited information is only displayed after the verification process is completed. Every time you change your business listing, Google will need to verify it before displaying the new changes.

Once listed in the Google directory, customers will be able to get directions to and from your business along with searching for nearby points of interest (POIs).  Included is the capability to view your business using Google Street View along with adding comments and reviews, which in turn helps generate a Web presents. Business owners can use Google Local Business Center to contact customers with Google profiles, which allows businesses to contact these individuals to ask follow up questions or request feedback on services or sales.

Conveniently, Google allows new business owners to take over a listing in the event of a change of ownership, preventing the need of relisting the business.

This is a free service offered by Google.  All instructions are straightforward and takes minutes to complete. To add your business to Google Maps, simply visit the Google Local Business Center.

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This post was submitted by Dale Obrochta.

The current automotive industry is creating new opportunities for some GM dealers who’s competitors are closing and their car lots become vacant or for sale.  Established dealers will see this as an excellent opportunity to gain new territory once held by their opponents. Some dealers will buyout existing dealers and take their territory.  Re-branding of existing competitor’s lots and appearance with new dealer’s logo and style will be the first thing you notice at these lots.  Expect to see ground crews repaving existing lots, improving landscaping, new interior decorating and best of all, bring new life and money into the local community.  Get ready for the now open signs and weeks later the grand opening.

Smart businesses realize this is a great opportunity to introduce themselves to the new dealership along and welcoming them to the community.  Here is an opportunity for you to get noticed and possibly gain some B2B work.  Printout the 35 Creative Tips for a Successful Grand Opening and staple your business card to the document.  Next, stop in at the dealership and ask to speak to the general manager or owner if available.  Introduce yourself as the unofficial welcoming committee of (insert city name) and tell them you are a local business in the community.  Let them know that you are excited that they are moving into the community and are making improvements to the existing dealership.   Give them your business card and tell them “you found some useful information on the Internet about Grand Openings and thought of your dealership.  You hope that their business is a success and if the ever need your service, please feel free to call.”

Companies appreciate being welcomed to a community official and unofficially.  This simple introduction along with useful information is always welcome.  Making an introduction like this can lead to a long lasting B2B relationship.  So do not look at a failing GM dealership closing as a negative to the community, look at the prospects coming into that dealership as a new business friend and potential customer.

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This post was submitted by Dale Obrochta.

I am finding many business entrepreneurs have great insight about their new business, but lack the marketing skills required to have a successful grand opening.  With that said, I put together a list of 35 Creative Tips for having a Successful Grand Opening.  These tips are in no particular order and are just that, tips or ideas. Each item can be expanded and built upon, but are designed to get you to think hard about your grand opening celebration.

Now, I am sure there are more ideas and concepts not addressed in this document, but this is a starting point in your thought process to learn 35 tips on how to have a successful grand opening.

Enjoy these ideas and if you have any question or comments please stop out at and leave me a message.

Click here for ebook: 35 Creative Tips for having a Successful Grand Opening

Artistic rendering of e-book if printed in 72 point font.

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This post was submitted by Dale Obrochta.

Make the Grand Opening Sale Special

No matter if this is your first or your 100^th store grand opening; people will expert some type of sale.  In fact most store grand openings use sales as a tool to lure in customers, but be creative in your sales marketing and reap profit and create loyal customers.

Many businesses try to discount the entire store thinking this will give them the greatest

exposure and the largest variety of customers.  This works great if you’re a convenience store and not specializing in a horizontal market. If you’re a specialty store, you want to make sure you attract customers who will use the products you’re selling and develop loyal customer base.  Understanding your consumer demographics is as important to your grand opening, as well to the success of your business.

Sale items should be clearly marked and should show savings.  Make it easy for the customer to see the saving you’re offering.  If you offer repair services, show a comparison chart of your rate compared to competitors.

Become creative in your grand opening sales.

• Offer useful products on sale that will brand a particular product or service to your store. The goal is to generate sales, but also create loyal customer base who will retune for future sales.
• Offer discounts on multiple product if purchased the day of the grand opening.
• Offer discounts on related products purchased together – Snow shovel, salt, and door mate reduce greater if purchased together.
• Offer free assembly or delivery on large ticket items, if purchase at grand opening.

Making your store grand opening profitable is not difficult, it just take serious planning.  The sales planning you do now; will pay off in future sales.

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Do you know what the best type of Marketing is for your company?

How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?

Well whilst each of these are perfectly valid marketing routes and one’s any forward thinking company should at least test the very best type of marketing for all types of business is the type that is FREE!!!

That’s right Ladies and Gentlemen, if you’re working with a tight marketing budget (or indeed with no set marketing budget at all) then you can now get exposure for your product, service or company in the form of PR (or Public Relations).

For large companies PR is big business. They will think nothing of employing staff with the sole intention of getting the name of their company in the media (be it written press, television, radio or online). And because the PR market is seemingly dominated by the larger companies small companies shy away from using PR in their marketing mix.

If this applies to you then good times could well be ahead as PR is a vital part of the marketing mix for smaller companies in particular as they often don’t have the time or money to spend on often expensive advertising or other marketing.

Successful businesses of all sizes use PR to promote their business, build their reputation and become a recognised expert in their particular field. And the beauty of PR is that everyone is an expert in something. And by passing on your expertise in a particular subject in the right way you become newsworthy.

And that is the real secret when it comes to good PR. It has to be interesting and newsworthy. Nobody cares that you’ve just launched a new website or that Mrs Jones in Accounts has just become a Grandmother for the second time (both subjects I’ve seen in press releases and both subjects I’ve seen in journalist’s bins!!). And if you’ve ever attempted PR only not to have it published then I wouldn’t worry too much about it as you’re amongst the 99% of companies who send out PR that isn’t newsworthy or interesting.

Here are a few words on Why PR is important.

Communication lies at the heart of today’s modern society. Be it on the internet, television, pod casts or whatever medium you choose. And with so many firms competing for the same business as you, how do your customers differentiate between you and your competitors?

The answer lies not particularly in the size of your Yellow Pages advert but how you project yourself and what your firm has to offer.

PR has a huge sway in the minds of consumers as the perceived third party endorsement that comes from editorial coverage can be substantial, maybe even more so than advertising that can cost hundreds or thousands of pounds.

PR done well can result in increased exposure, increased business and increased profits. And if you want your business to be the best it can be then becoming good at PR is something you want to do.

And remember, it’s FREE!!!!

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This post was submitted by Marketing Buzz.

Trying to figure out what marketing ideas will work and won’t, is always a difficult choice for a business.  Trial and error are how most people start a business while cleaver people do some research and find clever, innovative marketing ideas to help them achieve their financial goals.  Here is a document on Creative Marketing Ideas that can help small businesses improve their marketing along with improving their current marketing positions.

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Dale Obrochta.