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Grand Opening Franchise

We Have Enough PR

Put Structure to your Marketing

Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However they will tell me, “The PR department has everything under control and they have ‘their outlets’ of communication established.”

WOW, these same companies, just two decades ago, said, “A website is not needed, and social media will never help our business.”  The culture of business has not changed when it comes to expanding ideas.

PR departments are not SEO specialists, their social media marketing is limited, and many times they are stuck in the past when it comes to expanding ideas on how to market an event outside the standard TV, radio, and print media.

My advice to all is to never leave a stone unturned when advertising a Grand Opening.  Look for and accept all opportunities that arise. If one person sees your announcement and it cost you nothing, you are a winner.  Realize, your boss or client is paying you to use all the tools at your disposal to make their Grand Opening a success, so take advantage of them!

If your company is having a Grand Opening, market your event to as many people as you can.  Do not rely on “established communication outlets”, but do what is expected of you and seek out all opportunities to promote your Grand Opening.  The success of your Grand Opening lies in your ability to get the PR information out there, using all the outlets available at your disposal, to help ensure a successful Grand Opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - August 12, 2013 at 12:57 pm

Categories: Grand Opening Franchise, Grand Opening PR, Grand Opening Tips, Grand Opening Tools, Grand Openings Restaurants, Planning The Grand Opening, Public Relations   Tags:

Franchises Grand Openings

Many franchises will leave the grand opening up to the franchisee to develop a grand opening extravaganza. Typically, marketing support falls short by the franchise; their concern is the store opens on time and follows franchise protocol.

Successful franchises have or hire a creative marketing team to develop the grand opening marketing. The franchise helps the franchisee with advertising, securing vendor promotions, and provides marketing support through its other franchise locations.

The ability of the franchise to support its franchise is critical for both parties success. Too often franchiser is more interested in expansion and overlooks the simple support that they can provide to a new franchisee.  New franchisees should request:

  • Advertising support for the grand opening
  • Announcements in all franchise locations
  • Support in securing vendor participation
  • Press release announcing new location
  • Web support highlighting grand opening location
  • Support in TV, radio, print and Internet advertising
  • Support team to help run and develop a successful grand opening

The franchise needs to show from the beginning, that they are committed to the new franchisee and are willing to work together to develop a strong grand opening celebration.

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - February 14, 2009 at 11:20 pm

Categories: Grand Opening Delegating, Grand Opening Franchise, Grand Opening Tips   Tags: , , ,

A Grand Opening For Your Franchise!

If you are starting a new franchise and you want it to be a success from the beginning you are on the right track. And if you want to effectively get the community and people aware of your new franchise, a grand opening is a must! A grand opening is a great way for you to attract people to your new franchise and get business started right away. It is a great way to get your franchise going faster and stronger than if you didn’t have one.

Tips to conduct a successful grand opening for your franchise:

  1. Pick a time and date that will benefit you the most. Since you will want as many people as possible it should be during a time when most people can attend. So, Sunday at 10am is not good since a majority of people may be in church. During the week is better and during a high traffic time.
  2. Invite people in the community such as the mayor, city council or other government officials. This will not only get them there but others who respect those you invited.
  3. Make it look like something is happening. You may have many great things planned inside for your grand opening, but if nothing is out of the ordinary on the outside how will people know. You should have grand opening signs or banners, balloons, ribbons, and things of that nature. That way you will attract those who may have heard and those who are simply passing by.
  4. Plan a great opening day with giveaways, door prizes, games and refreshments. You may even have a ribbon cutting ceremony, guest speakers, D.J’s or other forms of entertainments for all. Have something for everyone, something for the adults and also something for the kids! You want to make the day memorable. That way people will want to come back and they will also tell their friends about. Word of mouth can really boost your business!
  5. You may even be able to get a little more publicity if you ask for it. You can contact newspapers, television stations and other means and invite them to your grand opening. If they do attend chances are they will add it to their feature in the news or newspaper, this is a great promoter for business. For the best response you should invite these individuals two to three weeks in advance and then call them a few days before the event to remind them.
  6. Plan your grand opening event for about a month after you actually open. This is a good idea that way your franchise is running and you will have worked through any glitches of problems before you invite everyone to “check you out”. You will also have a well trained staff that can cater to the customer’s needs. Customer service will be key to your success!
  7. Don’t forget to invite your personal support group. Invite your friends, family and previous influential contacts. Not only will they provide support for you but the community likes to see that you are human.

Give your franchise the best grand opening by following these simple tips!

For more information on an automotive franchise visit BumperDoc auto body franchise and start your path to business ownership.

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

This post was submitted by Samantha Mccartney.

Be the first to comment - What do you think?  Posted by Dale Obrochta - November 21, 2008 at 9:38 am

Categories: Grand Opening Delegating, Grand Opening Franchise, Grand Opening Tips   Tags: , ,

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