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Grand Opening Invitations

Grand Opening Ribbon Cutting Invitation

Put Structure to your Marketing

Invite to a Ribbon Cutting CeremonyAn invitation for a ribbon cutting ceremony requires more detail about the actual cutting ceremony then the activities. Local business leaders, government offices, vendors, family, and news media organizations are key participants in the ribbon cutting ceremony and should receive special invitations.  These individuals will require the exact time to be present, details on where to park, and who they need to contact upon arrival. The ribbon cutting invitation requests these guests to RSVP along with the number of attendees’ accompanying them. Send the invitations two – three week in advance so key figures have ample time to adjust their personal schedules.

These are key pieces of information that should be included in your grand opening ribbon cutting invitations design.

  • Company name
  • Full fire address
  • Full contact information – phone, email, and website
  • Date & time
  • RSVP date & contact telephone number
  • Dress attire
  • Ribbon cutting time
  • Schedule of grand opening activities

The tone of the invitations should conform to the responsibilities of the attendee. Since grand opening events theoretically have two formats, the ribbon cutting ceremony and the grand opening event, you need to design two invitations accordingly.

Grand Opening Event Invitations

A grand opening event invitation is for non key personnel. As a new business to the community, it is appropriate to send grand opening invites to Chamber of Commerce members, adjacent companies, vendors, and select business associates. Basic information about the grand opening event and activities will be included in the invite. Many of the attendees will come during the event and not the ribbon cutting ceremony. The goal of the invites is to highlight activities and special sales. These grand opening invite should include

  • Company name
  • Location
  • Date & Time of the scheduled activities
  • Specials being offered
  • Gift Information

Designing two invites for a grand opening event will insure both groups will have all the essential data to attend the grand opening.

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - July 14, 2008 at 8:02 am

Categories: Grand Opening Announcements, Grand Opening Invitations, Grand Opening Marketing, Grand Opening Ribbon Cutting, The Invite   Tags: , ,

Grand Opening Invitations

Grand Opening for a BakeryDrawing people to your grand opening is more than hanging a banners saying “Grand Opening”.  To craft a successful grand opening, you need to personally invite people to attend. A marketing tool called a grand opening invitation can assist in accomplishing this task. The grand opening invitation formally requests the presents of honored guests to attend the ribbon cutting ceremony. The invitation will include arrival time, location, and brief schedule of activities occurring at the event.  Since this is a formal invite, you will request they RSVP.  The RSVP will provide you with critical data for calculating the number of media kits and give-a-ways needed. Vendors, VIP customers, government officials, and media organizations should all receive a formal invitation.

RSVP for a Gift

Requesting a guest to RSVP implies that their present is important. Increase RSVP by including the following statement: Please RSVP for your free gift.  The free gift is a small thank you for attending, plus you can present them with a media pack. At this time you can request the number of attendees coming. Remember the more the merry, word of mouth advertising can help a business grow exponentially. If a spouse enjoys themselves at a grand opening, they will tell others about their experience and about your company.

Grand Opening Invite Design

The look and feel of the grand opening invitation can take many shapes

  • Postcard
  • Card
  • Invasion box
  • CD – DVD

The invitation design should reflect your corporate image. This subtle marketing technique will help you associate your business logo, slogan, and business philosophy to the customer. Grand opening invitations are your first impression made on the honored guests.

Colors, shape, and size will vary based on corporate image and budget.  If your company has a corporate logo or specific colors, work them into the design of the invitation.  If not, you can use a stock image to help enhance your invitation. Companies like Invitation Consultants specialize in creating invitations and prices start at $57.00.

Do it yourself Grand Opening Invites

Microsoft Publisher comes with built-in templates to create your own invitation or use MS-Word templates online and design your own invitation. Don’t limit your grand opening invitations to boring white paper.  Add color by using customer paper and envelopes.  Browse your local office supply store for custom paper and envelopes and do the printing yourself.

Subscribe to GrandOpeningHelp.com and keep getting tips and ideas on how to have a successful grand opening.

Be the first to comment - What do you think?  Posted by Dale Obrochta - June 29, 2008 at 9:25 pm

Categories: Grand Opening Invitations, The Invite   Tags: , , ,

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