Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However they will tell me, “The PR department has everything under control and they have ‘their outlets’ of communication established.”
WOW, these same companies, just two decades ago, said, “A website is not needed, and social media will never help our business.” The culture of business has not changed when it comes to expanding ideas.
PR departments are not SEO specialists, their social media marketing is limited, and many times they are stuck in the past when it comes to expanding ideas on how to market an event outside the standard TV, radio, and print media.
My advice to all is to never leave a stone unturned when advertising a Grand Opening. Look for and accept all opportunities that arise. If one person sees your announcement and it cost you nothing, you are a winner. Realize, your boss or client is paying you to use all the tools at your disposal to make their Grand Opening a success, so take advantage of them!
If your company is having a Grand Opening, market your event to as many people as you can. Do not rely on “established communication outlets”, but do what is expected of you and seek out all opportunities to promote your Grand Opening. The success of your Grand Opening lies in your ability to get the PR information out there, using all the outlets available at your disposal, to help ensure a successful Grand Opening.
If your planing a grand opening, search for ideas, or just confused on how to market your grand opening then you need to checkout the eBooks on GrandOpeningHelp.com.
These eBooks are concise to the point documents that cutout all the BS and gives you the information you need at your fingertips.
Get the eBook that will make your grand opening a success!
Categories: Grand Open Advertising, Grand Opening Event, Grand Opening Events, Grand Opening Planning, Grand Opening PR, Grand Opening Press Release, Grand Opening Promotions, Grand Opening Tips, Grand Opening Training Tags:
Viral Video Generates Business
Viral video can give your business the jump start it needs in this competitive world we live in. It is hard to generate publicity special for a grand opening. Just telling people that you have a new store or service does not mean they are moved to become promoters and share the information.
What you want to do is create a video or slide presentation that drives them to your Facebook fan page. Convert these people into excited fans. Once they become a fan, you can provide them with your store grand opening activities. Explain to them why your business is better, more efficient, convert these people into loyal customers. Tell these people how your business helps the community and encourage them to share the information.
This is free advertising.
Do you realize, that if your family shares your viral video, it can reach hundreds if not thousands of people, in just a couple days.
Have a contest among employees to see on whom can create a video that goes viral. Set some guidelines about how they represent the company and give an award to the person who gets the most videos. Just imagine, you have 20 employees working for you and five of them make a video. You have the potential to communicate thousands of views and you did not do anything but create the contest.
Just recently, a group of entertainer‘s made a friendly wager on who can get the most YouTube video views. At the end of the video, we are promoting our Facebook fan page. Hundreds, now moving into the thousands, are seeing these videos, and it only took us a couple hours to do it.
Remember to promote the viral video on Twitter and LinkedIn. Use all the tools available to you to get the word out about your grand opening.
Here was my submission. Again, the goal is to draw attention to your business. Give people a reason to join your Facebook page then once they join start telling them about all the fun and excitement that is happening at your grand opening.
Categories: Entertainment, Grand Open Advertising, Grand Opening Announcements, Grand Opening Marketing, Grand Opening Planning, Grand Opening PR, Grand Opening Promotions, Grand Opening Social Networking, Grand Opening Tips, Planning The Grand Opening, Public Relations, Re-Grand Opening Tips Tags: Facebook, LinkedIn, Planning The Grand Opening, Twitter, Viral Video
Inexpensive way to have Grand Opening Flyers Designed
Companies first starting out are always under tight budget constraints and don’t always have the time and personnel to help them with creating flyers or announcements. Here is a quick and inexpensive way to have flyers, business cards, and posters designed without breaking the bank.
Fiverr.com is a place for people to share things they’re willing to do for $5.00: Funny and bizarre, social marketing, graphics, advertising, technology, business project all can be hired for $5.00. Imagine you want to have a simple flyer made advertising your grand opening to use on social media networks. Instead of wasting time doing it yourself, spend $5.00 and have a professional build a poster or flyer for you in 2-3 days. Most designers will allow one to six revisions to a flyer, but the nice part is that this is throw away marketing material. This is a once in a life time flyer. Don’t spend countless hours designing it, have something created that is professional looking and be finished. Then use it to market your business grand opening and move on.
There will come a time when you will need a professional graphic designer to build custom advertising, but for now the key is creating a flyer and getting the word out to the public that you’re open.
Categories: Grand Opening Flyer, Grand Opening PR, Grand Opening Promotions, Grand Opening Tips, Grand Opening Tools, Public Relations Tags: Cheap Flyers, Fiverr, Grand Opening Posters, Graphic Design
Grand opening flyers have been used to generate excitement along with a flood of traffic to a new business for decades now. You have the ability of spreading the word about your products and services to each household in your community in a relatively short period of time. However, there are critical steps you need to take when advertising grand opening flyers. Here are a few tips to help you get started.
There has been many times where I seen a new business trying to advertise their grand opening flyers using some lame “copy shop” type of printing method. Not only does this portray you as being cheap, your potential customers will wonder how the quality of the product or service will be when they make their first purchase. Remember, when you advertise your selling your brand. Take the time to hire a professional graphic designer. Create a logo that separates you from the competition. After all, you deserve a better flyer than one that has been printed on bright orange paper with no graphic images of your gorgeous products.
You have weeks to celebrate the grand opening of your business. Take advantage of the once in a lifetime opportunity and advertise your flyers each week for as long as you are legally permitted to do so. There is a reason behind this strategy. Consumers have no idea who you are or what you have to offer. In addition, you are trying to convince then to choose your new products and services over your competitors. It will take a while before people are convinced enough to take you up on your offer. Think about this when your estimating the budget for your grand opening flyers.
You are the new business on the block. No one knows what your specialty is, who you are, or where you come from. People like to buy from people they know and trust. Leave some space in your grand opening flyer to talk about your self. Are you from the city or state you are conducting business. What type of skills do you have that make you better than the competition? Talk about these things in your message to give people a brief introduction and don’t be scared to show a picture of your gorgeous face somewhere in the flyer. Remember, people respond to faces.
These are the basic elements you need to know when creating grand opening flyers. Keep it simple by hiring professionals to do the job. Not only will you feel better about the image you are creating for your new business. The results will show up in your sales year-after-year. Here’s to the successful launch of your new business!
By the way, would you like to save money on Flyer Printing? Robert is the owner of the fastest growing printing website on the Internet. He shares all his secrets with other business owners for free to help them create effective advertising campaigns.
If you would like more valuable tips like the ones in this article. Then shoot on over to http://cheapflyerprinting.net
This post was submitted by Robert Nugent.
Synopsis: Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn’t what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn’t have access to.
When placing stories in the media, you want to highlight you product or service, but you also have an equally important second objective. You want to educate. I don’t think that I can emphasize this point strongly enough. Public Relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn’t what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn’t have access to. Let’s look at a couple of examples.
We represented a physician who was working on a new cancer drug and was in the midst of clinical tests. The first series had been quite promising. He was looking for patients with a certain type of cancer who were interested in participating in the study. He received hundreds of calls after a local TV interview ran, from people wanting to find out more information. These people would have never been aware of the study, and their opportunity to participate in it, if it had not been for the interview they saw. How about a couple of examples that are not quite so serious?
A skin care expert who has created her own make-up line, appeared on a TV segment teaching consumers how to buy cosmetics for less. The piece explained how to read and understand labels and how to shop for quality, yet inexpensive products. She was presented as an expert, her products were highlighted, and the public learned new information.
The President and CEO of an Internet company who specialized in B to B solutions, was interviewed in a national publication on the changing face of the Internet. He was able to discuss his company and the solutions it offered, establish himself as an expert in his field, and educate the public.
All of these pieces highlighted and focused on the client’s company, but they also educated. By watching the programs or reading the articles, the public learned new information. The pieces were informative and (hopefully) added to the quality of the viewers’ or readers’ lives. Done correctly, it educates, instructs, entertains, and whets the public’s appetite to know more. On the marketing end, it also stimulates your target audience to make an appointment, purchase a product, or to visit a store. But the bottom line comes down to presenting yourself as an expert, an educator, as someone whom both the media and the public turn to for information and advice, you are communicating with and educating the public.
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This post was submitted by Anthony Mora.