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Grand opening flyers have been used to generate excitement along with a flood of traffic to a new business for decades now. You have the ability of spreading the word about your products and services to each household in your community in a relatively short period of time. However, there are critical steps you need to take when advertising grand opening flyers. Here are a few tips to help you get started.

Branding

There has been many times where I seen a new business trying to advertise their grand opening flyers using some lame “copy shop” type of printing method. Not only does this portray you as being cheap, your potential customers will wonder how the quality of the product or service will be when they make their first purchase. Remember, when you advertise your selling your brand. Take the time to hire a professional graphic designer. Create a logo that separates you from the competition. After all, you deserve a better flyer than one that has been printed on bright orange paper with no graphic images of your gorgeous products.

Consistency

You have weeks to celebrate the grand opening of your business. Take advantage of the once in a lifetime opportunity and advertise your flyers each week for as long as you are legally permitted to do so. There is a reason behind this strategy. Consumers have no idea who you are or what you have to offer. In addition, you are trying to convince then to choose your new products and services over your competitors. It will take a while before people are convinced enough to take you up on your offer. Think about this when your estimating the budget for your grand opening flyers.

Background

You are the new business on the block. No one knows what your specialty is, who you are, or where you come from. People like to buy from people they know and trust. Leave some space in your grand opening flyer to talk about your self. Are you from the city or state you are conducting business. What type of skills do you have that make you better than the competition? Talk about these things in your message to give people a brief introduction and don’t be scared to show a picture of your gorgeous face somewhere in the flyer. Remember, people respond to faces.

These are the basic elements you need to know when creating grand opening flyers. Keep it simple by hiring professionals to do the job. Not only will you feel better about the image you are creating for your new business. The results will show up in your sales year-after-year. Here’s to the successful launch of your new business!

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This post was submitted by Robert Nugent.

1. Define what the press release is going to highlight.
2. Keep it to the point-press releases are no more than one page.  Structure the first ten words of the first paragraph to be the focus of the press release. These ten words are the most important and will determine if the reader continues reading.
3. Write the press release so it is interesting, informative and newsworthy.
4. Print the words “FOR IMMEDIATE RELEASE” in the top left-hand margin in all caps. Follow this line with relevant contact information: name, title, address, phone number, FAX, website URL, email address and event location.   Assume they know nothing about your company.
5. Create a headline, centered, bold type just above the first line of the body of the press release. A headline normally highlights the important, significant or shocking fact in the press release.
6. Create a dateline – the first line of the body of your press release – that includes the city where the release is generated and the date (i.e. Chicago, IL. – March 28, 2008).
7. Begin with a brief description of the news, who is attending–making sure you cover the who, what, why, when and where.
8. Center these marks, ” # # #” at the bottom of the page to indicate the end of your release.
9. Wrap up the last paragraph with a “for additional information” line, a place to find more details at and give the URL to link to more PR information.
10. Ask yourself, “Do they have all the information?” Make it as easy as possible for media representatives to reproduce this information and make sure you have enough substance to issue a press release.

Click here for press release templates and examples

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