Grand Opening Social Networking

Using Hashtags In Advertising Grand Opening

Twitter Grand Opening

Can Help Spread the Word and Draw Customers

Social marketing has taken over the world. Virtually anyone who has access to the internet, or a cell phone has an account on Twitter. Twitter allows 140 characters, which is not a lot, but it leaves enough to get the message across. One thing that Twitter users will notice is the use of the hashtag or # symbol. By strategically using the characters allowed and placing the marketing savvy “tweet”, Twitter Grand openings can be fabulous and free to promote.

 Preparing for a Twitter Grand Opening Using Hashtags

The hashtags are really catching on in the virtual world. They are now being used on various other networking sites as well as in text messages. But, the whole purpose of the hashtag is to create a link to what the person is “tweeting” about. When someone posts a comment on twitter, for example about a grand opening, they can easily put a hashtag; #Grandopening. Anyone who clicks on this hashtag can see the details and what everyone else is talking about the grand opening as well. It is a great way to stir attention about a sale or business opening. Browsing Twitter, it is common to see many hashtags are used various topics and it is easy to click and follow them. The same goes for “retweeting”, to get a message across. If a company is already established on Twitter, they can ask their follower to “retweet” the grand opening message. Each time a follower “retweets” the communication, it goes out for their entire followers list to see.

 Business Owners Are Taking Advantage Of Twitter Marketing

Because Twitter is a free service, business owners are taking advantage of this method of marketing. By simply “tweeting” about a grand opening, it is easy to draw a great crowd. The important thing is to get people to “retweet” and also to have them hashtag the grand opening. Putting pictures or videos on Twitter and having these passed around can also be effective. It is amazing, how quickly the word about a grand opening and the details, can be passed all over the internet in a matter of minutes.

By getting as many followers as you can on Twitter, a company can easily spread the word about their event, or products. Because, there is not cost associated with viral advertising, business owners can take advantage and let the social aspects entice others to find out about their business.

A Viral Video Drives Customers To Your Grand Opening

Viral Video Generates Business

Viral video can give your business the jump start it needs in this competitive world we live in. It is hard to generate publicity special for a grand opening.  Just telling people that you have a new store or service does not  mean they are moved to become promoters and share the information.

What you want to do is create a video or slide presentation that drives them to your Facebook fan page.  Convert these people into excited fans.   Once they become a fan, you can provide them with your store grand opening activities.  Explain to them why your business is better, more efficient, convert these people into loyal customers.  Tell these people how your business helps the community and encourage them to share the information.

This is free advertising.

Do you realize, that if your family shares your viral video, it can reach hundreds if not thousands of people, in just a couple days.

Have a contest among employees to see on whom can create a video that goes viral.  Set some guidelines about how they represent the company and give an award to the person who gets the most videos.  Just imagine, you have 20 employees working for you and five of them make a video.  You have the potential to communicate thousands of views and you did not do anything but create the contest.

Just recently, a group of entertainer‘s made a friendly wager on who can get the most YouTube video views.  At the end of the video, we are promoting our Facebook fan page.  Hundreds, now moving into the thousands, are seeing these videos, and it only took us a couple hours to do it.

Remember to  promote the viral video on Twitter and LinkedIn. Use all the tools available to you to get the word out about your grand opening.

Here was my submission.  Again, the goal is to draw attention to your business.  Give people a reason to join your Facebook page then once they join start telling them about all the fun and excitement that is happening at your grand opening.

Yelp Now Open

Yelp Now Open and Get Reviews

Did you Yelp “Now Open” and seek reviews encouraging people to talk about your business? People have been watching how your business develops and are anticipating your opening.  Your business is the talk of the business in town, local residents and among family members driving by your business.  Think of how many times you have said to a family member “You know the _____ store on _______ street is now open.”

Shelves stock to compactly, staff is friendly, and there is excitement of the grand opening, so why not encourage people to review your business?  Yelp’s online community can spread the word faster about a business then the 10-foot rented hot air balloon with a sign on it reading “Now Open” that sits on the parkway.

Encourage them to Yelp Now Open

Strategically place signs that say “People love us on Yelp”. Plant the seed in their head when walking out the door.  Place a Yelp sign in the restrooms and say “Hey, if this bathroom is clean, Yelp it to the world.” Keep the grand opening buzz going by providing special offers for people who use Yelp Check-in Offers.

Yelp is a user review and recommendation website and mobile applet that allows users to rate their experience with a business. Exceeding 15 million reviews of business, new business should encourage customers to Yelp about their experience and should monitor its reviews.

Manage your Yelp Image

Customers will be reviewing your business staff, product and service.  Consider them as micro managers who’s criticisms will dictate the longevity of your business. Address Yelp criticisms with employees to correct problems and improve services.  Look upon Yelp as a business tool to help fine-tune your business.  Include Yelp into your Grand Opening plans and take advantage of the free input that will help you build a successful business.

Growing Your Business by using Text Messaging

Each year more and more people are texting and the trend is not declining.  Look around and you see people texting while eating, in meetings, and even going to the bathroom – it is an addiction to some. IPad users are using applications to link into the data stream. Allowing them to Internet surf, control the TV, and to send and receive text messages. Information is flowing all around us and a trick to getting your business in the text messaging loop is by converting Twitter message in to SMS text messages.

Like any opt-in marketing program you are going to have to entice followers to join the service, but this you have to do that with email newsletters, Facebook fan pages, and all the other social marketing programs.  However, there is a way to allow followers to follow your Twitter messages via SMS text-messaging.   Tell customer to text “follow (Twitter account)” to 40404.  This is a Twitter feature that allows for mobile message distribution.  Followers receive these Twitter messages as a SMS text message.

This service is available for US residents and any Carrier charges still apply for receiving text messages.

Dale Obrochta is an experienced writer and professional corporate entertainer who enable discouraged employees in business to revitalizing their life, mind, and body effortlessly using simple logic.

Closing GM Dealerships Generates New B2B Business Relationship just by providing Grand Opening Help

The current automotive industry is creating new opportunities for some GM dealers who’s competitors are closing and their car lots become vacant or for sale.  Established dealers will see this as an excellent opportunity to gain new territory once held by their opponents. Some dealers will buyout existing dealers and take their territory.  Re-branding of existing competitor’s lots and appearance with new dealer’s logo and style will be the first thing you notice at these lots.  Expect to see ground crews repaving existing lots, improving landscaping, new interior decorating and best of all, bring new life and money into the local community.  Get ready for the now open signs and weeks later the grand opening.

Smart businesses realize this is a great opportunity to introduce themselves to the new dealership along and welcoming them to the community.  Here is an opportunity for you to get noticed and possibly gain some B2B work.  Printout the 35 Creative Tips for a Successful Grand Opening and staple your business card to the document.  Next, stop in at the dealership and ask to speak to the general manager or owner if available.  Introduce yourself as the unofficial welcoming committee of (insert city name) and tell them you are a local business in the community.  Let them know that you are excited that they are moving into the community and are making improvements to the existing dealership.   Give them your business card and tell them “you found some useful information on the Internet about Grand Openings and thought of your dealership.  You hope that their business is a success and if the ever need your service, please feel free to call.”

Companies appreciate being welcomed to a community official and unofficially.  This simple introduction along with useful information is always welcome.  Making an introduction like this can lead to a long lasting B2B relationship.  So do not look at a failing GM dealership closing as a negative to the community, look at the prospects coming into that dealership as a new business friend and potential customer.

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This post was submitted by Dale Obrochta.

Social Networking your Grand Opening through Facebook

In the 20^th century, people are now connecting through social networks. Facebook, being the leader in industry, is connecting people, colleagues, reuniting classmates and business associates using the Internet. Let’s use this social network to announce to people who have a personal interest, business relationship or similar interests that your business is having a grand opening. Considering many businesses are started by people who are leaving one industry to reinvent themselves in another, the wealth of resources, connection and personal relations built over these years of business interaction are severed instantly once the individual boxes up their office cubical. Many of these connections would like you to succeed in your new business venture and would be willing spread the word through their network of your grand opening.

Make it an Activity

Facebook allows users to post what they are doing right now! Let people know that you are stocking shelves for the grand opening, booking grand opening entertainment, creating a press release, talking to local news agencies and businesses about the grand opening.  Keep the post current and build to the grand opening date.   Making announcement days before is less effective because the social networking is not fully developed. Allow the anticipation to build.  Pretty soon, friends will be contact you and asking “Are you ready for your big grand opening?”

Start the Networking

Facebook.com, is the most popular, free social networking environment, and is one of the easiest to find and acquire contacts or in social networking terms, friends.  First, create an account making sure you use your real name, unlike Internet forums or bulletin boards, where fake names are common.  The power behind Facebook is its ability to connect people by schools, companies, interests, hobbies and relies on you to recognizing individuals by name.

Second, enter your personal information.  Personal information is the key to complete social networking.  The more information supplied in these areas allows you and others to seek out individuals with the same desires and interests.  For example, if you are leaving the aviation field and opening up a hobby shop, include in your personal information that your hobby is fling.  Facebook will link you automatically to other individuals (friends) who share the same interest.  This link to new “friends” will allow you to build a social network that you can announce your grand opening celebrations.

Connect with past classmates and colleagues in the same manner.  Once you fill-out the school information, Facebook will search its database of schools and classmates in your graduating year.  Many of these people will quickly seek you out and want to know what is happening in your life.  Inform them about your grand opening and invite them to come see you at the grand opening.

Expand Social Networking through the Company

Encourage employees to create a Facebook page.  Once created, ask them to make an announcement in their network of friends about the grand opening.  The goal is to use the network to spread the word about the grand opening.  Pictures can be uploaded; announcement can be posted along with a shout out of how the progress and development of the grand opening is going.  Lastly, make sure you follow up with pictures of people who come from the network of friends.  People who can’t attend that day will be interesting in seeing the pictures and will participate in the grand opening through your pictures.

Don’t put the Camera Away

Keep the digital camera ready after the grand opening, you may find many network friends will show up late in the week and you can capture the moment and share it with the network of friends who help make your grand opening a success.  It will take a little work and time to build the social network of friends, but that work will make your grand opening and business stronger.

Network with Dale on his Facebook

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